Position Title: 3720 - Channel Sales Manager - FDM, Grocery & Mass Retail
Client: General Mills
Contract Duration: 12 month
Work Status: Preference for location in Greater Toronto Area, Ontario, Canada
Job Location - 1875 Buckhorn Gate, Suite 201, Mississauga, Ontario, Canada, L4W 5N9
Job Start Date - 11/2/26
Job End Date - 8/30/27
Minimum Qualifications:
- 5+ year people leadership
- 5+ years managing Key Canadian Retailers, specifically in FDM, Grocery, and Mass Merch Retail
- 6+ years of experience with sales, marketing, category management, shopper/ consumer insights, customer-facing account management, analytics, and/or trade funding
- Experience working in a matrixed/cross-functional organization with partners in Finance, Marketing, Legal, Supply Chain and Sales and possess the talent to interface directly and effectively with all levels within the organization
- Strong analytical skills and experience aggregating internal and external data sources (e.g., Nielsen) of information to build an influential selling story
- Leadership capabilities to recruit, train, develop and motivate employees
- Advanced strategic thinking, planning, financial management, decision-making, and negotiation skills
- High-level learning agility and ability to adapt quickly to changing demands and needs of the business
- Advanced proficiency in AI capabilities and Microsoft applications (Excel & PowerPoint) Must be a Pet enthusiast!
Education:
- Bachelor’s Degree is preferred but not required for qualified candidates.
Preferred Qualifications:
- Experience leading sales teams managing Canadian Grocery customers
- Preferred experience managing FDM Channel in Canada
- Preferred 10+ years of experience with sales, marketing, category management, shopper/ consumer insights, customer-facing account management, analytics, and/or trade funding
- Pet Category & Key Account Experience
Position Overview:
Lead the FDM Sales Team and Manage the FDM Channel for BLUE Buffalo.
As Channel Sales Manager, you will lead the FDM business across grocery, mass and general merchandise customers, including Wal-Mart, Loblaws, Sobeys, Canadian Tire, while identifying opportunities to expand distribution. In this role, you will lead a sales team of direct reports, developing overarching strategies for all customers within a channel and delivering best in class results with BLUE’s largest retailers. You will gain exposure across multiple levels of leadership both internally as well as externally with the customer. You will need to leverage your strong influential leadership, capabilities & cross-functional expertise to set strategies that enable both BLUE and our customers to win. We are looking for someone who can demonstrate excellent strategic thinking, exceptional negotiation skills, as well as someone who can develop talent, drive a culture of inclusion, and deliver personal accountability.
