Original job description
Agency
PHd
Job Function
Media
Job Subfunction
Performance Media
Job Description
Position and Responsibilities:
The programmatic activation team is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance. The Associate Director, Programmatic role is to provide best-in-class programmatic leadership on significant pieces of a client’s business by leveraging their expertise in digital media activation and the resources available within the larger programmatic team. The Associate Director must lead and foster a strong level of integration of programmatic among all groups within the Agency. A successful Associate Director is an effective communicator and possess the ability to both work with and guide a programmatic media specialist team.
The Associate Director, Programmatic reports into the Director, Programmatic.
Responsibilities Include
Account Management & Business Growth
Create and maintain solid client and agency partner (strategy/client teams) through best-in-class strategy development, project management, report delivery, and client communication.
Build and maintain productive internal team relationships that ensure clients’ needs are met in a timely and efficient manner
Develop a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners
Demonstrate ability to deliver client outcomes via best-in-class performance plans through programmatic planning process and robust optimization strategies.
Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners.
Document and communicate client and campaign milestones, deliverables and decision points, either with client teams or directly with clients
Programmatic Planning & Campaign Execution
Deep understanding of all integrated programmatic partners (buying platforms, data, etc.); able to effectively lead and plan all media mix logistics for campaigns based on the partner’s technology capability/functionality.
Develop planning objectives and strategies that are in line with the client’s marketing direction while continually seeking a consumer-centric view in all strategic thinking to improve performance and drive insights.
Salary range: 80,000-85,000
80,000 - 85000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
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80,000 - 85000
More about this job
Responsibilities
Lead programmatic strategy and activation for significant client accounts, including media planning, campaign execution, and optimization to achieve performance outcomes. Manage client and internal relationships, communicate campaign milestones, and develop and present strategic proposals.
Requirements
The role calls for deep expertise in digital media activation and integrated programmatic partners, including buying platforms and data capabilities. It also requires strong communication, client-service, planning, analytical, and team-guidance abilities.
Skills
- Programmatic Media
- Digital Media Activation
- Programmatic Planning
- Campaign Execution
- Campaign Optimization
- Performance Planning
- Media Mix Planning
- Account Management
- Business Growth
- Project Management
- Client Communication
- Presentation Development
- Team Leadership
- Cross-Functional Collaboration
- Data-Driven Analysis
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Creative & Media
- Data & Analytics
Keywords
- Programmatic Media
- Digital Media Activation
- Performance Media
- Programmatic Planning
- Campaign Execution
- Campaign Optimization
- Buying Platforms
- Data Partners
- Media Mix
- Media Planning
- Performance Plans
- Client Outcomes
- Consumer-Centric Strategy
- Campaign Reporting
- Project Management
- Account Management
- Business Growth
- Client Communication
- Strategic Presentations
- Agency Integration
- Digital Marketing
- Advertising Services
