Position Summary
The Campaign Manager, Programmatic is responsible for campaign set
up, tagging and optimization. Their goal is to improve the quality and performance of
our campaigns.
Responsibilities:
Ensure effective set up of advertisers, line items (tactics) in various Demand Side
Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk,
Adobe and must have Amazon DSP experience.
Ensure creative in display, video, mobile, rich media, etc., is uploaded and
assigned. Run and optimize campaigns with various goals/KPIs and ability to
recommend DSPs based on historical performance against each KPI (e.g.
CTR/Spend, CPM, CPA, viewability, CPC, on Target %)
Ensure campaign set up checklist is adhered to and provide final sign-
off/approval of campaign set up QA.
Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS,
OpenSlate, Nielsen DAR, etc.)
Generate DSP conversion and remarketing pixels.
Generate campaign performance, delivery and site level reports from DSPs.
Review and flag any potential challenges (e.g. low viewability placements, non-
brand safe sites, etc.) or opportunities (e.g. high performing placements with low
eCPMs) and create site lists based on reports.
Implement and troubleshoot DSP pixels within tag manager.
Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to
match the data in the DSP).
Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party
verification, creative, etc.).
Escalate issues to senior operations lead(s) in a timely manner.
Build/set-up campaign reports within reporting dashboard, drawing meaningful
insights that correlate to industry benchmarks and brand KPIs.
Address challenging questions about the campaign performance.
Recommend testing alternative platforms or media partners for specific campaign
KPIs.
Document product feedback sheets when shifting campaigns to new platforms.
Qualifications:
Professional or Educational background in Marketing or Advertising would give
leverage to this application.
Entry-level experience in programmatic, digital display, search, trafficking, ad
operations or site analytics optimization.
Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
Familiarity with ad serving and campaign management tools would give leverage
to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)
Basic understanding of tagging for analytics.
Fundamental knowledge of online media metrics and analysis.
Strong learning agility, with a passion for continuous development.
Excellent communication skills (both written and verbal).
Highly developed organizational skills with attention to detail and accuracy.
Ability to work collaboratively as well as independently.
Proactive approach to problem solving, assisting the team, self-development, etc.
Ability to develop and foster relationships with media partners.
Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas
and visualizations.
Salary: 60k + 37 days PTO and full benefits on Day 1.
Great team and agency!
