Job summary
- Own day-to-day digital campaign operations (display, programmatic, social, video, search-support) in collaboration with Subject matter experts (SME’s), with additional responsibility for pixel strategy, measurement hygiene and data governance.
- Ensure campaigns launch on time, run smoothly, meet quality standards and deliver against client KPIs under guidance from senior ops/strategy leads.
Key responsibilities
- Campaign Trafficking & setup
- Configure campaigns in ad servers/DSPs/SSPs and social platforms; apply targeting, creatives, tracking pixels and third‑party tags according to specs.
- Validate creative specs, creative-size compatibility and URL redirects.
- Pixel strategy & measurement design
- Develop and maintain a pixel/event taxonomy that maps site/app events to campaign KPIs and attribution modeling needs.
- Define standard naming conventions, event parameters, value fields and deduplication rules across platforms.
- Recommend and implement client-appropriate measurement approaches: client-side pixels (Meta, Google, TikTok), server-to-server (S2S) or hybrid solutions for reliability and privacy resilience.
- Align pixel strategy with reporting needs (last-click, data-driven attribution, incrementality) and with analytics teams.
- Tag management & implementation
- Coordinate with development teams for hard-coded or SDK event implementations, and support QA of mobile SDK events.
- QA, testing & troubleshooting
- Create and run pixel QA checklists: verify event firing, parameter accuracy, dedupe, conversion priorities and proper conversions attribution.
- Use browser dev tools, tag debuggers, network inspectors and platform pixel helpers to diagnose issues; escalate to engineering when necessary.
- Monitor and resolve tag duplication, missing events, or mismatched parameter values.
- Campaign monitoring, pacing & optimization
- Monitor delivery, pacing, budgets and inventory; implement optimizations (bids, audiences, creative rotation) guided by performance leads.
- Use pixel-derived conversion data to fuel optimizations and audience building (retargeting / lookalike).
- Reporting & insights
- Produce client/internal performance reports and maintain dashboards that use validated pixel data, surface insights and optimization recommendations.
- Track data quality KPIs (pixel firing rate, event completion rate) and report issues proactively.
- Cross-functional coordination & vendor liaison
- Liaise with strategy/account, analytics, Ad Ops and Marketing Science teams to align on timelines, specs and deliverables.
- Manage routine communication with ad tech vendors, measurement partners and publishers for troubleshooting and implementation support.
- Documentation & process improvement
- Maintain pixel strategy docs, event taxonomies, implementation guides, SOPs and post-campaign retrospectives; propose process improvements and automation opportunities.
Tools & tech familiarity
- Tag managers: Google Tag Manager,
- Pixels & SDKs: Meta Pixel, Google Ads/GA4, TikTok, LinkedIn, custom S2S implementations
- Ad tech: DV360, The Trade Desk, Google Ad Manager, social ad managers
- Analytics & reporting: GA4, Google Campaign Manager
Skills & qualifications
- 2-3 years in ad ops/digital campaign operations at an agency or in-house media role, with direct pixel/tagging experience
- Strong attention to detail, analytical mindset and problem-solving skills
- Practical experience with GTM/dataLayer and event taxonomy design
- Good communicator; able to translate technical measurement issues for non-technical stakeholders
KPIs / success metrics (measurement-focused)
- Pixel/event firing accuracy (target 98%+)
- Event completeness rate (conversion events captured vs expected)
- On-time launch rate (95%+)
- Budget pacing accuracy (within agreed tolerances)
- Mean time to resolve measurement/tagging issues
Typical deliverables
- Pixel strategy & event taxonomy document mapping events to KPIs
- Pixel QA checklists and troubleshooting runbooks
- Daily/weekly performance dashboards using validated conversion data
- Post-campaign measurement audit and recommendations
Growth expectations
- Independently execute medium-complexity campaigns and own pixel implementations for small to mid-size clients.
- Advice on measurement resilience (server-side, clean rooms) and privacy-safe data strategies as part of career progression.
- Develop automation and technical reporting skills (SQL, server-side tagging) to advance to senior ops or measurement roles.
This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.
Expected Salary: $45,000 - $50,000
Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com
