As Email Marketing Manager, you will execute and optimize email marketing campaigns that drive customer acquisition, engagement, and retention across the customer lifecycle. Working closely with cross-functional partners, you will manage campaign development and delivery, analyze performance, and implement improvements to maximize engagement and business results. You will adapt email campaigns for the Canadian market while ensuring all communications meet applicable regulatory, compliance, and brand requirements.
This position is onsite in Toronto.
Execute Email Marketing Campaigns
- Manage end-to-end email marketing campaigns for SMB, mid-market, and enterprise audiences, supporting customer acquisition, engagement, and retention.
- Coordinate campaign development, content, production, testing, launch, and delivery.
- Partner with internal teams to support integrated marketing programs across email, websites, digital advertising, social media, account-based marketing (ABM), affiliates, partnerships, and content.
- Adapt email content and campaigns for the Canadian market.
Monitor and Optimize Campaign Performance
- Track and analyze email campaign performance, including engagement, conversion, and retention metrics.
- Identify opportunities to improve results through A/B testing, experimentation, and ongoing optimization.
- Execute tests, evaluate results, and apply insights to improve future campaigns.
- Partner with Marketing Analytics and Customer Experience (CX) teams to measure performance and identify actionable improvements.
- Prepare campaign reports and communicate results and recommendations to stakeholders.
Manage Compliance and Operational Execution
- Ensure email campaigns and customer communications comply with applicable legal, regulatory, accessibility, and brand standards, including the Accessible Canada Act (ACA) and Canada's anti-spam legislation (CASL).
- Follow established processes and maintain accurate campaign documentation.
- Coordinate cross-functional dependencies, manage competing priorities, and deliver campaigns within established timelines.
Required Qualifications, Capabilities and Skills
- 5+ years of progressive experience executing and optimizing email marketing, B2B digital acquisition, and customer lifecycle marketing programs in a matrixed environment.
- Hands-on experience managing email campaigns across the customer lifecycle, with measurable results and ROI.
- Proven ability to manage campaigns end to end, including planning, development, testing, launch, measurement, and optimization.
- Strong analytical skills, with the ability to interpret campaign data, identify performance trends, and translate findings into actionable improvements.
- Experience with marketing automation and marketing technology platforms, including:
- Salesforce and Marketo (required)
- Invoca
- Adobe Analytics, Adobe Target, Tag Manager, and Google Analytics
- G Suite, Microsoft 365, Figma, JIRA, Workfront, and Google Data Studio
- Strong project management and organizational skills, with the ability to coordinate stakeholders, manage interdependencies, and deliver multiple campaigns on time.
- Exceptional attention to detail and the ability to work effectively in a fast-paced environment with changing priorities.
- Familiarity with Canadian localization and regulatory requirements, including CASL, OQLF language requirements, and Bill 96.
- Commitment to consistent processes, quality execution, and continuous improvement.
Preferred Qualifications, Capabilities and Skills
- Experience in payments or the broader financial services industry.
- Experience executing B2B marketing campaigns for businesses across SMB, mid-market, and large enterprise segments.
