CarDoor is making it easier for Canadians to sell their cars by connecting sellers with real market demand. Through MarketCheck™, CarDoor leverages competition among hundreds of dealers to help customers unlock a strong offer while simplifying the selling process from valuation to payment. Our focus is on making car selling more transparent, convenient and rewarding for Canadians.
The Role:
We’re looking for a results oriented, data-driven Head of Growth & Marketing to lead CarDoor’s next stage of growth. As a member of the leadership team you will be reporting directly to the President of CarDoor. You’ll own our growth strategy end to end, from customer acquisition and brand development to conversion optimization and new market opportunities. You’ll have the autonomy to shape our strategy, determine where we invest, and build the capabilities needed to deliver sustainable, measurable growth.
This is an opportunity to make a direct impact on the business by connecting brand, technology, customer experience and commercial performance. We’re looking for a leader who combines strategic thinking with a hands-on understanding of growth, someone who can identify opportunities, move quickly, manage and build a high-performing team and turn insight into results.
Job Duties:
Growth Strategy & Commercial Performance
- Develop and execute CarDoor’s growth strategy, translating company objectives into clear priorities, measurable targets and high-impact initiatives.
- Own the growth and marketing budget, allocating investment across channels and initiatives based on performance, customer economics and business impact.
- Establish and manage core growth metrics, including cost per qualified lead, cost per acquired seller, lead-to-sale conversion, completed vehicle acquisitions, and marketing ROI.
- Identify opportunities to accelerate growth, improve unit economics and increase the efficiency of marketing investment.
Customer Acquisition & Conversion
- Build and scale a diversified acquisition strategy across paid advertising, social, organic, content, email, partnerships, referrals, PR and traditional media.
- Optimize the end-to-end customer journey, from brand awareness and initial engagement through lead generation, seller conversion and completed vehicle transactions.
- Design, test and scale campaigns, landing pages, funnels and lifecycle programs that improve conversion and maximize the value of every marketing dollar.
- Partner with Sales and Operations to improve lead quality, follow-up, conversion and the overall customer experience across digital and offline touchpoints.
- Identify friction in the customer journey and work cross-functionally to turn customer insights into improvements that drive growth.
Brand & Market Development
- Own CarDoor’s brand strategy, positioning, messaging and go-to-market approach, building awareness, credibility and trust with Canadian consumers.• Develop integrated campaigns that connect brand-building with measurable commercial outcomes.
- Lead market research and competitive analysis to identify new growth opportunities, understand customer needs and inform strategic decisions.
- Develop go-to-market strategies for new markets or customer segments as business priorities evolve.
- Strengthen CarDoor’s reputation through customer insights, reviews, communications and a consistent brand experience.
Data, Technology & Marketing Operations
- Build a rigorous approach to analytics, attribution, experimentation and performance reporting, translating data into actionable insights and investment decisions.
- Establish a disciplined testing culture, rapidly validating new channels, creative approaches, audiences and growth opportunities.
- Improve marketing technology, CRM capabilities, automation and workflows to increase efficiency, strengthen measurement and enable the team to scale.
- Leverage AI and emerging technologies to streamline execution, improve decision-making and unlock new opportunities for growth.
Leadership & Cross-Functional Execution
- Lead, develop and scale a high-performing marketing team, establishing clear priorities, accountability and a culture of continuous improvement.
- Work closely with the executive team and leaders across Sales, Operations, Product and Engineering to identify and execute growth opportunities.
- Build the processes, capabilities and operating rhythms needed to support CarDoor’s next stage of growth.
- Balance strategic leadership with hands-on involvement where needed, ensuring the team remains focused on the highest-impact priorities.
- Champion a customer-first, commercially accountable approach to growth across the organization.
Qualifications:
- Proven experience leading growth or marketing strategy, driving customer acquisition, conversion, and revenue growth.
- Experience leading multidisciplinary teams and managing resources to deliver business results.
- Background in B2C, consumer technology, e-commerce, or marketplace environments. Automotive experience is an asset.
- Demonstrated success improving CAC, conversion rates, lead quality, and marketing ROI.
- Strong knowledge of digital marketing, including paid acquisition, organic growth, lifecycle marketing, and funnel optimization.
- Experience managing budgets, analyzing performance data, and making data-driven investment decisions.
- Understanding of brand positioning, customer experience, and demand generation.
- Experience with CRM platforms, marketing automation, and AI tools.
Why CarDoor?
- Shape the next stage of growth: Play a key role in defining how CarDoor attracts sellers, increases completed transactions and scales its business.
- Own meaningful outcomes: Have direct influence over growth strategy, investment decisions and commercial performance.
- Build and lead: Develop the team, capabilities and systems that will support CarDoor’s long-term growth.
