Position Title: Loyalty Marketing Specialist
Job Requisition ID: 50243
Career Group (ADSP): Administration
Division: Qc - Fidélité et engagement consommateur (80300529)
Department: Marketing and e-Commerce
Work Location: ON - 5559 DUNDAS STREET W
Province: Ontario
The typical salary range for this position is $69 840.00 - $96 030.00 annually. The base salary offered will be determined based on the candidate’s job-related knowledge, skills, education, experience, and internal equity considerations.
This posting is for an existing permanent full-time vacancy.
Joining our team has its advantages!
- Flexible schedule to promote work/life balance
- Telecommuting in hybrid mode
- Group insurance from the first day
- Very competitive pension plan
- Generous holiday policy
- Personal days
- Employee Assistance Program
- Free parking
- Opportunity for professional development
Summary
The Loyalty Marketing Specialist supports the planning, coordination and execution of the Moi Rewards program in Ontario, connecting coalition priorities with banner and cross-functional marketing plans. The role works closely with Ontario and Quebec marketing teams across food and drug, as well as Digital Marketing, E-commerce, CRM, Merchandising, Operations, Finance, Customer Care, Loyalty Analytics, Customer Insights and external partners. The Specialist helps ensure loyalty offers, campaigns and communications are delivered accurately, efficiently and consistently across channels. The role also supports loyalty marketing financial administration - including budgets, forecasts, purchase orders, invoices, project costs and reconciliations - and uses data, automation and AI-enabled tools to improve planning, productivity, decision-making and campaign performance.
Specific Responsibilities
- Support the annual and long-range planning process for Moi Rewards in Ontario, helping align coalition priorities with banner, Digital Marketing, E-commerce, CRM and broader marketing plans.
- Support integration across Ontario and Quebec marketing teams in food and drug by coordinating priorities, calendars, dependencies, inputs and decision points.
- Build, maintain and track integrated workback plans for loyalty campaigns and initiatives, following up on deliverables and helping ensure timely, accurate and consistent execution across channels.
- Partner closely with CRM to support offer management and personalized communications, including audience inputs, personalized newsletters and loyalty messaging in weekly customer emails.
- Collaborate with Merchandising on offer development and assessment, supporting analysis of point issuance, redemption, customer behaviour, funding and overall program economics.
- Support the development of measurement frameworks and success criteria for Moi Rewards initiatives; work with Analytics and Customer Insights to review results and translate findings into actionable recommendations.
- Support the loyalty marketing budget, forecasts and monthly reconciliation process by maintaining accurate project, commitment and expenditure tracking.
- Coordinate with Finance on purchase orders, invoices, accruals, budget reporting and reconciliations; investigate variances and escalate issues as required.
- Maintain a current view of campaign commitments and costs, preparing timely budget updates and identifying risks, opportunities and potential trade-offs for the Manager and key stakeholders.
- Support creative development and agency workflows by preparing briefs, coordinating reviews, consolidating feedback and recommendations, protecting brand consistency and tracking costs and timelines.
- Use AI, automation and other productivity tools to strengthen planning, accelerate analysis and content development, reduce manual effort and improve the quality and speed of execution.
- Support offer development, reporting and KPI tracking, and prepare insights and recommendations designed to increase trips, basket size and member engagement.
- Coordinate loyalty communications and issue resolution with Customer Care and Business Services, helping ensure teams are prepared for campaigns and customers receive accurate, consistent support.
- Support post-campaign reviews with CRM, Analytics, Customer Insights and partners; document actionable learning and help incorporate it into future offers, communications and plans.
- Build effective working relationships across Moi Rewards, banner marketing, Digital Marketing, E-commerce, Merchandising, Operations, Finance, Research, Analytics, agencies, vendors and other cross-functional partners.
Qualifications
- 3-5 years of experience in customer relationship marketing, direct marketing, loyalty marketing or a related field.
- Bachelors degree in Marketing, Commerce, Business Administration or equivalent.
- Solid understanding of retail loyalty, direct marketing, KPI management, merchandising and store operations.
- Strong proficiency with Microsoft 365 productivity and automation tools, including Microsoft Copilot, Power Automate, Outlook, Teams, SharePoint, Power BI, Microstrategy and Microsoft Loop; experience creating and maintaining practical AI-enabled workflows or agents is an asset.
- Strong financial acumen and hands-on experience with cost estimates, purchase order creation and tracking, invoice reconciliation, forecasting and budget administration.
- Strong interpersonal, written, verbal and presentation skills, with the ability to communicate clearly and collaborate with stakeholders at different levels of the organization.
- Critical and creative thinker with strong organizational skills and the ability to manage multiple projects concurrently using tools such as SharePoint Lists, Loop pages and Loop components.
- Ability to explain loyalty concepts and recommendations to varied audiences, including senior leaders, operations and merchandising partners and store teams.
- Demonstrated ability to develop clear, accurate and actionable creative briefs and collaborate with media and creative agencies on campaign strategy, asset development and execution while working within established processes and brand standards.
Relationships
- Internal: Senior Management, Loyalty Marketing, Brand Marketing, Market Research, Communications, CRM, Digital Marketing, E-commerce, Merchandising, Operations, Finance, Analytics, Customer Insights, Customer Care, Business Services and IT
- External: Vendors, suppliers, media and creative agencies, and customers
IND1
The responsibilities and relationships assigned to this role may change as is necessary to achieve Metro's business objectives.
Disclosure on Use of Artifical Intelligence in Recruitment: At METRO, we are commited to transparency and fairness in our hiring practices. In compliance with Ontario's Employment Standards Act (Bill 149), we disclose that
METRO and certain third-party job boards we use incorporate artificial intelligence (AI) technology to assist in screening, assessing, or selecting applicants for positions. The use of AI helps us efficiently review the large volume of applications we receive, ensuring that every candidate's profile is considered promptly and consistently. This technology supports our goal of providing an equitable and streamlined recruitment experience for all applicants. While AI tools support our recruitment procedures, all decisions throughout the process are made exclusively by METRO's Talent Acquisition team or METRO employees.
At no stage does AI determine recruitment outcomes.
METRO is committed to providing an inclusive work environment that reflects the communities we serve. The company values, respects and relies on the diversity of backgrounds, experiences, and points of view because it allows us to innovate, make better decisions and better understand our customers. We will consider qualified applications from all walks of life to build the best team.
We encourage you to let us know if your current condition requires accommodation in the recruitment process so that we can accommodate you.
Please note that we will only contact those whose applications are selected.
We respectfully request that agencies do not contact us or send us unsolicited applications.
