Original job description
<p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Stacktics Inc. is seeking a candidate for a full-time <strong style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; font-weight: 600; font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Media Intelligence Specialist (Ad Tagging & Tracking) </strong>role.</p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">This is an on-site role. The successful candidate will be embedded with one of Stacktics' enterprise clients and is expected to work from the client's office in downtown Toronto, Ontario, working directly alongside the client's marketing team and media agency partners.</p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">The primary responsibility of this role is to own third-party ad tagging end-to-end across the client's full advertising stack: Google Ads, CM360, Meta, TikTok, Pinterest, Snapchat, Reddit and other ad platforms. You will be the client's go-to person for tag setup in Google Tag Manager (including server-side tracking), QA, ongoing monitoring and fast fixes, ensuring tracking on live campaigns is accurate and that any breaks are caught and resolved quickly.</p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">As part of Stacktics' Marketing Analytics Team, you will work directly alongside the client's marketing team and media agency partners, taking tagging pressure off them so campaigns launch on time. This position calls for self-sufficient, hands-on work within Stacktics' and the client's established processes, and for explaining tracking issues and fixes clearly to both technical and non-technical stakeholders.</p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><strong style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; font-weight: 600; font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Role-specific responsibilities:</strong></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><ul style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px 0px 0px 18px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Own third-party ad tagging end-to-end implementation across Google Ads, CM360 (Floodlight), Meta, TikTok, Pinterest, Snapchat, Reddit and other ad platforms as they are added to the media plan</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Build, configure and maintain tags, triggers and variables in Google Tag Manager (web and server-side containers), working from the client's data layer and tracking plans</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Set up and maintain server-side tracking (server-side GTM), including platform conversion APIs (e.g., Meta Conversions API, TikTok Events API, Snapchat CAPI, Reddit CAPI, Pinterest API for Conversions) and Google Ads enhanced conversions</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Perform thorough QA on all new and updated tags before and after launch, using tools such as GTM Preview mode, Google Tag Assistant, platform pixel helper extensions, platform event managers, browser extensions that support platform specific pixel helpers, event managers and browser developer tools.</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Monitor tracking on live campaigns on an ongoing basis, catching tag breaks, drops in conversion volume and data discrepancies early</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Troubleshoot and fix tracking issues quickly, prioritizing by campaign impact, and communicate root cause and resolution to stakeholders</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Take tagging requests from the client's media agency partners, turn them into clear implementation tickets, and deliver against campaign launch timelines</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Ensure tags respect the client's consent management setup (e.g., Google Consent Mode, CMP integration) and privacy requirements</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Create and maintain tagging documentation: tag inventories, naming conventions, tracking plans, QA checklists and change logs</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Work with the client's web developers and IT/security teams on data layer changes, site releases and tag governance approvals</li></ul><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><strong style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; font-weight: 600; font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Company-Wide Responsibilities:</strong></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><ul style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px 0px 0px 18px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Represent Stacktics professionally while embedded on-site with the client team</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Maintain and exceed client satisfaction with Stacktics' deliverables, day-to-day work, and overall value as a partner</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Adapt to the client’s priorities and expectations</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Maintain client satisfaction and happiness with deliverables, day-to-day work, and overall value as a partner</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Help identify, pitch, cultivate, prepare and deliver material as needed for new business and business development initiatives.</li></ul><ul><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br></li></ul><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><strong style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; font-weight: 600; font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Qualifications:</strong></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><ul style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px 0px 0px 18px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Eligible to work in Canada and able to work on-site at the client's office in Toronto, Ontario</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Bachelor's Degree in Marketing or a related field is an asset</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Minimum 5 years of experience in Media Operations</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Minimum 2 years of client service experience, ideally in an agency environment; experience supporting large brands alongside their media agencies is an asset</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Deep, hands-on tagging expertise in Google Marketing Platform (CM360, DV360, SA360) and the major ad platforms (Google Ads, Meta, TikTok, Pinterest, Snapchat, Reddit), including setting up each platform's conversion tracking: pixels, conversion APIs, CM360 Floodlights and Google Ads enhanced conversions. This is the core requirement; GA4 / web analytics knowledge alone is not sufficient</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Advanced experience implementing ad platform tags in Google Tag Manager (where this client's tags are hosted), across both web and server-side containers</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Strong tag QA and troubleshooting skills (GTM Preview, Tag Assistant, pixel helpers, platform event managers), with a track record of catching and fixing tracking issues quickly on live campaigns</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Google Ads and Google Marketing Platform certifications are an asset</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Strong written and verbal communication skills</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Experience mentoring or coaching others is an asset</li></ul><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><br style="box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "></p><p style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-weight: 400; line-height: 1.42857; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><strong style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; font-weight: 600; font-family: -apple-system, system-ui, BlinkMacSystemFont, ">What's in it for you:</strong></p><ul style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px 0px 0px 18px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255); font-family: -apple-system, system-ui, BlinkMacSystemFont, "><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">On-site role at our client's office in downtown Toronto, working hands-on with a major enterprise brand</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">100% employer-paid benefits package</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Regular Lunch and Learns from your Team Mates</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Fun Employee Events and Activities</li><li style="box-sizing: inherit; margin: 0px 0px 0px 16px; padding: 0px; border: 0px; font-size: 14px; vertical-align: baseline; background: none 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); font-family: -apple-system, system-ui, BlinkMacSystemFont, ">Participation in Community Engagement</li></ul>
