VTRAC Consulting Corporation Intelligent Solutions
Thank you for applying to VTRAC opportunities. Please email your resume as an MS-WORD document in confidence Subject: Program Delivery Director (Integrated Marketing Campaign), Extendable CONTRACT, Attention: cesarv@vtrac.com, (647) 250-7171.
Position: Program Delivery Director (Integrated Marketing Campaign)
Position Type: Contract (Extendable)
No. of Positions: 1
Location: Greater Toronto Area, ON
Description
This is an exciting opportunity for a dynamic Program Delivery Director to drive large-scale digital marketing initiatives for a leading Canadian financial services client. This high-impact leadership opportunity combines strategic program oversight, operational transformation, and sophisticated campaign execution. You will empower cross-functional teams, accelerate omnichannel marketing delivery, and turn innovative customer engagement strategies into measurable business results. This role is hybrid, offering a competitive hourly rate with the option to extend the contract.
Responsibilities:
- Lead Enterprise Program Delivery: Direct complex marketing, digital transformation, and omnichannel campaign portfolios, ensuring successful execution from strategic planning through launch and performance evaluation.
- Transform Delivery Operations: Design and implement scalable workflows, standardized processes, and governance models that improve efficiency, accountability, and speed to market.
- Drive Integrated Campaign Execution: Coordinate creative, marketing, analytics, technology, and CRM teams to deliver personalized customer experiences across multiple digital channels.
- Strengthen Risk & Financial Controls: Anticipate delivery challenges, manage dependencies, oversee budgets and resource allocation, and maintain effective scope and change management practices.
- Build Executive Partnerships: Collaborate with senior business leaders, agency stakeholders, and regulatory partners to align priorities, facilitate decisions, and communicate program performance.
- Advance Agile Delivery Practices: Introduce adaptive execution models, iterative planning, and continuous improvement initiatives to increase responsiveness and optimize campaign outcomes.
- Develop High-Performing Teams: Lead, mentor, and strengthen multidisciplinary program management and production teams while promoting collaboration, accountability, and operational excellence.
Qualifications:
- 10+ years of progressive experience in enterprise program management, marketing operations, digital delivery, or integrated campaign execution.
- Demonstrated success managing large-scale marketing programs, customer personalization initiatives, and complex enterprise digital transformation projects.
- Strong understanding of Marketing Technology (MarTech) platforms, CRM ecosystems, campaign automation, and customer journey orchestration; Salesforce Marketing Cloud experience is highly preferred.
- Advanced expertise in delivery governance, workflow optimization, and Agile/Scrum methodologies.
- Exceptional stakeholder engagement and people leadership skills, collaborating with executive-level decision-makers.
- Excellent analytical thinking, troubleshooting, communication, and technical documentation skills.
- Familiarity with Jira, Workfront, Smartsheet, or comparable platforms.
- Experience within banking, financial services, regulated industries, or leading digital/creative agencies.
- A relevant bachelor's degree or equivalent professional experience. PMP, SAFe, Scrum, or Lean Six Sigma certification is an asset.
We thank all candidates in advance. Only selected candidates for interviews will be contacted. For other exciting opportunities, please visit us at www.vtrac.com . VTRAC is an equal-opportunity employer.
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