Description:
- The Digital Experience Lead works across Business and Technology teams to define and deliver innovative digital solutions for the Canadian business.
- The role is accountable for end-to-end delivery of business outcomes, ensuring brands derive maximum value from Client's digital ecosystem by driving adoption, scaling, and activation across marketing technology (MarTech) and digital commerce (dComm) capabilities that improve discoverability, conversion, and shopper experience.
- The incumbent builds collaborative partnerships across the North America region to deliver opportunities aligned to the 3-year strategic roadmap.
- Acting as a bridge between business teams and global/regional platform owners, the Digital Experience Lead translates market needs into clear requirements, enables consistent and compliant execution, and drives delivery of business technology projects and integrated solutions using Agile best practices, including clearing impediments and aligning the right resources.
- The Digital Experience Lead also partners cross-functionally to prioritize and deliver improvements across the consumer/HCP journey, including content quality, onsite merchandising, retailer readiness, and performance optimization, to improve speed-to-market, operational efficiency, experience quality, and measurable growth in Canada.
Key Responsibilities
- Build and maintain strong relationships with key stakeholders and external partners to ensure market needs are understood, represented, and translated into actionable plans that improve speed-to-market and the end-to-end digital journey.
- Provide inputs into technology roadmaps, prioritization, and quarterly planning based on local needs and competitive/market insights.
- Lead cross-functional teams to drive solution delivery that addresses business needs, translating market and digital commerce requirements into clear inputs for platform/product teams to support prioritization, forecasting, planning, and release readiness.
- Drive adoption and value realization of core MarTech and digital experience capabilities across Canada priority brands to enhance user experiences.
- Coordinate execution across owned sites and channels (web, CRM/1PD, DAM/workflows, analytics/SEO/AEO/GEO, tagging) and digital commerce enablement (product content quality and syndication, Ratings & Reviews, Where-to-Buy/retailer readiness), including site launches/refreshes, content updates, performance monitoring, and feature activations.
- Enable operational execution by supporting process and tool adoption, ensuring teams have the right training, resources, and operating cadence to be successful.
- Enable business teams to execute dComm tech priorities, including initiatives that improve product data as a source of truth, digital shelf execution, and Where-to-Buy / Ratings & Reviews activation.
- Support and enable CRM and media activation using first-party data, including consumer/HCP activation where applicable.
- Drive activation of workflow capabilities (e.g., content and approval workflows) to streamline marketing operations and align with evolving global-to-local operating models.
- Support governance and compliance to ensure content/claims accuracy across channels and retailers, and align cross-functional partners in a matrixed delivery model.
Required Qualifications
Experience & Knowledge
- Minimum 6 years experience in marketing technology, digital experience enablement, marketing operations, digital commerce/eRetail, or digital product/platform roles.
- Hands-on experience implementing and driving adoption/value across MarTech and digital experience capabilities (e.g., web, mobile, CRM, digital asset management) and digital commerce enablement (e.g., PDP/content quality and syndication, retailer readiness, Ratings & Reviews/Where to Buy).
- Experience applying SEO best practices to websites, with working knowledge of AEO/GEO principles and their roles in the increasingly AI-enabled consumer journey.
- Knowledge of standard technology practices and delivery operations, including cross-team execution across brand/platform/commerce partners and Agile delivery methods; experience supporting platform lifecycle management/enhancements preferred.
Core Competencies
- Strong stakeholder management and communication skills, with the ability to partner with business teams and influence across global/regional platform owners and capability leads.
- Proven ability to lead change management and enablement (training, adoption motions, playbooks) to drive measurable uptake. Ability to translate market needs into clear requirements, support prioritization decisions, and contribute to roadmap inputs and forecasting.
- Strong operational discipline: issue triage, documentation, follow-through, and continuous improvement mindset.
- Collaborative and comfortable operating in a matrixed model with cross-functional partners (Brand, Commercial/eComm, Legal/MLR, Analytics, Agencies, and Platform/Product teams).
- CPG industry experience preferred.
Education
- Bachelor's degree required; Technology, Business Administration, or equivalent preferred.
Career link: https://talentarbor.com/job/details/142910/3/368/digital-experience-lead-toronto-on-ca
