Description
About Designs for Health
Designs for Health is a trusted leader in the nutraceutical industry, known for delivering high-quality, research-driven nutritional products that support better health outcomes. For more than 30 years, we have combined scientific integrity, innovation, and a strong commitment to quality to earn the confidence of practitioners and customers alike.
Job Summary
The Senior Brand Manager, Canada will play a key role in developing and executing marketing initiatives that support brand growth, practitioner engagement, and digital commerce performance across HCP, Amazon, retailer e-commerce, and owned channels.
Working closely with U.S. marketing leadership, Canadian commercial teams, and specialized agency partners, this position will leverage and adapt global brand strategies, assets, and capabilities while supporting the development of Canadian-specific go-to-market plans, campaigns, and programs that address local market dynamics, customer needs, and growth opportunities.
The ideal candidate brings a strong combination of brand management expertise, commercial awareness, and analytical capabilities, with the ability to translate marketing strategies into effective campaigns and measurable business results.
Salary Range: $125,000 - $155,000 CAD
Key Responsibilities
- Collaborate with marketing leadership to develop and execute Canadian brand strategies, annual marketing plans, and promotional calendars. Support budget planning and prioritize initiatives based on business objectives, growth opportunities, and return on investment.
- Manage and optimize Amazon Canada marketing initiatives in partnership with U.S.-based agency specialists and internal stakeholders, supporting paid and organic growth, customer acquisition, conversion, subscriptions, and channel profitability.
- Partner with U.S. marketing leadership to adapt global brand strategies, campaigns, and creative assets for the Canadian market, ensuring alignment with local customer needs, commercial priorities, and regulatory requirements.
- Develop, coordinate, and execute integrated product launches and marketing campaigns across HCP Direct, Fullscript, retailer e-commerce, CRM, the company website, and other priority channels.
- Collaborate with Sales to develop marketing programs and resources that strengthen practitioner engagement, product education, brand awareness, and demand for priority product portfolios.
- Coordinate with external agency partners to develop campaign briefs, establish performance expectations, monitor deliverables, and evaluate recommendations to support marketing effectiveness.
- Analyze customer, category, competitor, and channel performance data to evaluate campaign effectiveness, advertising efficiency, profitability, and marketing ROI. Identify opportunities for optimization and recommend adjustments to marketing investments and initiatives.
- Work closely with Sales, Finance, Regulatory, Creative, and Commercial teams to ensure alignment and effective execution of marketing initiatives. Support the planning and coordination of relevant trade shows, events, and promotional activities.
- Share brand expertise, best practices, and market insights with marketing colleagues, contributing to a collaborative and results-oriented team environment.
Competencies
- Brand Strategy & Commercial Awareness: Ability to translate customer insights, market trends, and business objectives into effective brand initiatives that support growth and profitability.
- Digital Commerce Acumen: Strong understanding of Amazon marketplace dynamics, retail media, organic performance, customer acquisition, and conversion drivers.
- Analytical & Financial Acumen: Ability to evaluate marketing performance, interpret data, monitor budgets, and recommend opportunities to improve marketing effectiveness and ROI.
- Agency & Project Management: Skilled at coordinating agency partners, managing competing priorities, and ensuring marketing deliverables are executed effectively and on schedule.
- Cross-Functional Collaboration: Ability to build productive relationships and influence stakeholders across U.S. and Canadian teams in a matrixed environment.
- Execution & Continuous Improvement: Strong organizational skills, attention to detail, and a proactive approach to identifying opportunities, solving problems, and improving marketing outcomes.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 5–7+ years of progressive marketing experience, preferably including brand management, digital marketing, or consumer product marketing.
- Demonstrated experience supporting brand strategies, integrated marketing campaigns, product launches, and go-to-market initiatives.
- Experience with digital commerce and Amazon marketplace marketing, including working knowledge of retail media, organic growth, customer acquisition, conversion, and performance metrics.
- Experience collaborating with external agencies, coordinating marketing budgets, and evaluating campaign performance against commercial objectives.
- Strong project management, analytical, communication, and stakeholder engagement skills, with the ability to collaborate across functions and geographies.
- Experience within a multinational or matrixed organization preferred.
- Nutraceutical, dietary supplement, consumer health, wellness, or CPG experience preferred; practitioner-focused or regulated-product marketing experience is an asset.
- Ability to work in a hybrid arrangement in the Greater Toronto Area and travel approximately monthly.
Benefits
- You receive a competitive salary and performance-based incentives.
- You benefit from health, dental, and vision insurance plans.
- You receive a monthly product stipend to support your personal health journey.
- You have access to paid time off and company holidays.
- You can grow through training and development programs.
- You work in a collaborative and supportive team environment.
Physical Demands
This position is primarily sedentary, requiring regular computer use and communication. Some tasks may involve moving within an office or trade show environment and handling event materials. The specific lifting requirement is to be confirmed. Reasonable accommodation may be made to enable individuals with disabilities to perform essential duties.
Privacy
Your application for this position is subject to Designs for Health's Privacy Notice for Job Applicants and Workforce Members. Designs for Health does not sell your personal information, nor does Designs for Health share it for purposes of cross-context behavioral advertising.
Our Commitment to Diversity, Inclusion & Belonging
Designs for Health is an equal opportunity employer. We welcome diversity and are committed to creating an inclusive environment where all employees can grow and thrive. Our employees form meaningful and often life-long connections while working at Designs for Health. We are all passionate about our mission of designing a well world together.
