About Orvielle
Orvielle is a direct-to-consumer jewelry brand built around a simple belief: beautiful jewelry belongs in everyday life.
Our style is refined, natural, and quietly confident. We want our content to show how jewelry becomes part of someone’s personal style - from getting ready in the morning to going out with friends.
We’re looking for a creative, organized Social Media Marketing Manager to shape our social presence, develop compelling content, and build relationships with creators and our growing community.
About the Role
You’ll lead Orvielle’s day-to-day social media marketing, with a primary focus on Instagram and TikTok. Working closely with the founder, you’ll turn brand ideas into content people want to watch, save, share, and engage with.
This is a hands-on position. You should be comfortable developing a strategy, filming and editing content, writing captions, coordinating collaborations, and using performance data to improve what we publish.
What You’ll Do
Build our social media strategy
- Develop a clear content plan that supports brand awareness, community growth, website traffic, and sales.
- Own the content calendar, balancing brand storytelling, everyday styling, product education, creator content, and launches.
- Identify relevant trends and adapt them thoughtfully to Orvielle’s visual identity and voice.
Create and publish content
- Plan, film, and edit short-form videos for Instagram Reels and TikTok.
- Create carousels, Stories, photography, and written content with a consistent aesthetic.
- Write engaging captions, video hooks, scripts, and calls to action.
- Ensure jewelry is presented accurately, including its appearance, proportions, and product details.
- Manage scheduling, publishing, and quality checks across our social channels.
Manage creator partnerships
- Find creators whose style, audience, and content align with Orvielle.
- Handle outreach, follow-ups, collaboration briefs, and day-to-day communication.
- Coordinate product selections and deliveries with the team, and track content deadlines and approvals.
- Maintain organized records of deliverables, content permissions, and campaign performance.
- Help develop gifting, paid collaboration, and affiliate programs within agreed budgets.
Grow and engage our community
- Respond to comments and messages in a warm, consistent brand voice.
- Coordinate customer questions with the appropriate team member.
- Build genuine relationships with followers, customers, and creators.
- Identify opportunities to encourage and share customer-generated content with permission.
Measure and improve performance
- Track reach, watch time, engagement, saves, shares, audience growth, and website traffic.
- Report on what is working, what needs improvement, and what to test next.
- Test different creative approaches, formats, and messaging.
- Help identify strong organic content for paid promotion and coordinate with whoever manages advertising.
What We’re Looking For
- Demonstrated experience managing social media for a brand, ideally in jewelry, fashion, beauty, lifestyle, or e-commerce.
- A portfolio showing strong short-form video, visual storytelling, and social content.
- Practical knowledge of Instagram and TikTok, including platform-specific content and analytics.
- Confidence filming and editing content using tools such as CapCut, Premiere Pro, Canva, or Adobe Creative Suite.
- Strong English copywriting and communication skills.
- A good eye for styling, composition, lighting, typography, and detail.
- Strong organization and the ability to manage multiple projects and creator relationships.
- Comfort working independently in a small team, taking initiative, and responding constructively to feedback.
- The ability to connect creative decisions with measurable business goals.
Nice to Have
- Experience with creator gifting, affiliate programs, or paid partnerships.
- Familiarity with Meta Ads Manager or TikTok Ads Manager.
- Experience photographing jewelry or other small products.
- Familiarity with Shopify and website analytics.
What Success Looks Like
- A recognizable and consistent social presence that feels like Orvielle.
- A reliable flow of thoughtful, well-executed content.
- Stronger audience engagement and more qualified traffic to our website.
- Well-managed creator partnerships that produce useful, authentic content.
- Clear reporting that helps us make better marketing decisions.
How to Apply
Send your résumé and portfolio to orvielle.jewelry@gmail.com with the subject line:
Social Media Marketing Manager - [Your Name]
Please include:
- Links to social accounts you have managed.
- Two or three examples of content you personally created, with a brief explanation of your role.
- Relevant results from your previous work, where available.
- A short note explaining why you’d like to work with Orvielle.
