Original job description
Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.
Position Overview
We are looking for an experienced social media expert to build and manage best-in-class paid social campaigns. The Paid Social Specialist will plan and deliver campaigns across Meta, Pinterest, Reddit, and TikTok. This role will help in preparing media recommendations, executing campaigns, and providing key insights and findings within The Home Depot Canada’s social media initiatives. The ideal candidate will participate in the development and implementation of all social media programs and will ensure that plans are in line with strategy, as developed by the Marketing and Planning teams.
Key Responsibilities
Campaign Execution + Management
Execute paid social media campaigns across various lines of business
Monitor campaign pacing, delivery and performance making real-time optimizations to deliver on business goals
Independently troubleshoot set up and delivery errors in ads manager
Data Analysis and Insights
Analyze data and communicate proposed media recommendations to Marketing team
Provide and present weekly, monthly and ad hoc campaign reporting to multiple stakeholders
Strategic Planning
Work with vendor partners, creative agency, and integrated advertising teams on all facets of social media planning, buying and reporting
Assist in the development of tactical plans for all paid social campaigns targeting multiple sections of the conversion funnel
Develop the audience targeting strategy for campaigns using first party and third party signals
Ensure the creative, audience and media strategy are aligned with the campaign objective
Stay abreast of the latest offerings from all social media platforms (Meta, Pinterest, Reddit, etc), with a strong focus on innovation and testing
Competencies
Detail-oriented resulting in flawless execution
Strong time management and organizational skills with the ability to multi-task and manage deadlines
Excellent written and verbal communication skills
In-depth knowledge of social platforms and best practices with a strong passion for staying up on current events, social and content marketing trends
Team player, able to work collaboratively cross-department and communicate with management
Naturally curious and action-oriented with an inclination to problem solve and uncover meaning
Skills
Seen as a subject matter expert by their peers
Exceptional knowledge of native Meta and Pinterest advertising platforms
Strong knowledge of audience targeting capabilities across Meta, Pinterest, Reddit and TikTok
Experience with product feed implementation, maintenance, and management
Able to organize and present data that explains a cause and effect relationship that the organization can learn from and that can be used for further program optimization
Direct Manager/Direct Reports
Reports to Manager, Paid Social: Sadie Jonker
Travel Requirements
N/A
Minimum Education
Bachelor in media or advertising preferred but not essential
Minimum Years Of Work Experience
1+ years experience in social media strategy and paid media execution
Minimum Leadership Experience
N/A
Certifications
Meta Blueprint desired
Other Requirements/Assets: French language is an asset
Retail industry experience is an asset
On site/ in office
Monday through Friday
1 Concorde Gate, North York
The pay range for this position is between $55,100.00 - $62,000.00
More about this job
Responsibilities
Plan, execute, and optimize paid social campaigns across Meta, Pinterest, Reddit, and TikTok, ensuring delivery aligns with business goals and campaign objectives. Analyze performance, report insights and recommendations to stakeholders, and collaborate with marketing, creative, and vendor teams on campaign planning and execution.
Requirements
The role requires at least one year of experience in social media strategy and paid media execution, with strong knowledge of social platforms, advertising tools, audience targeting, and campaign analysis. A bachelor's degree in media or advertising is preferred but not essential; Meta Blueprint certification and retail experience are assets, and French language ability is an asset.
Skills
- Campaign Optimization
- Social Media Strategy
- Media Planning
- Audience Targeting
- Data Analysis
- Campaign Reporting
- Performance Analysis
- Meta Advertising
- Pinterest Advertising
- Reddit Advertising
- TikTok Advertising
- Product Feed Management
- Stakeholder Communication
- Troubleshooting
- Cross-Functional Collaboration
Visa sponsorship
Not detected in the job text
Hiring contact
Sadie Jonker
Categories
- Marketing
- Creative & Media
- Retail
- Data & Analytics
Keywords
- Paid Social
- Social Media Strategy
- Campaign Execution
- Campaign Optimization
- Meta
- Pinterest
- Reddit
- TikTok
- Meta Blueprint
- Audience Targeting
- First-Party Data
- Third-Party Data
- Product Feed Management
- Media Planning
- Media Buying
- Campaign Reporting
- Data Analysis
- Performance Insights
- Conversion Funnel
- Creative Strategy
- Marketing
- Retail
- Vendor Partnerships
- Advertising
- Campaign Testing
