Agency:
Omd
Job Function:
Media
Job Subfunction:
Performance Media
Job Description:
Responsibilities:
- Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
- Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR/Spend, CPM, CPA, viewability, CPC, on Target %)
- Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
- Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
- Generate DSP conversion and remarketing pixels.
- Generate campaign performance, delivery and site level reports from DSPs.
- Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
- Implement and troubleshoot DSP pixels within tag manager.
- Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
- Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
- Escalate issues to senior operations lead(s) in a timely manner.
- Build/set-up campaign reports within reporting dashboard, drawing meaningful insights that correlate to industry benchmarks and brand KPIs.
- Address challenging questions about the campaign performance.
- Recommend testing alternative platforms or media partners for specific campaign KPIs.
- Document product feedback sheets when shifting campaigns to new platforms.
Qualifications:
- Professional or Educational background in Marketing or Advertising would give leverage to this application.
- Entry-level experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
- Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
- Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)
- Basic understanding of tagging for analytics.
- Fundamental knowledge of online media metrics and analysis.
- Strong learning agility, with a passion for continuous development.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.
Salary Range: $45,000 - $50,000



$45,000 - $50,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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