APM Monaco

APM Monaco is a Maison born in Monaco in 1982, where fashion and fine jewelry meet.

CHIC, for us, is a natural, precise and effortless elegance, in the way we create, the way we work and the way we welcome. FASHION is our field: new collections every season that follow its rhythm, while preserving the savoir-faire of fine jewelry. SMILE is our signature: the warm, sunny spirit of the South of France and a genuine welcome in every boutique.

It began in Monaco with Ariane Prette and her son Philippe, makers of fine jewelry and precious stones. In 2013, after thirty years in fine jewelry production, Philippe Prette, now CEO, opened the first APM Monaco boutiques alongside his wife Kika Prette, Creative Director. Together they charted a new path in jewelry: fashion jewelry.

Kika Prette and her team imagine each collection as a complete story, built around a theme, an emotion, a season. For 44 years, the Maison has mastered every stage of production. Every piece is made by hand in our ateliers by our artisan jewelers, with stones set one by one and finishes checked at every stage. Every piece comes with our total warranty, and our Wonderland Program looks after it for life.

Today, the Maison is present in 48 countries, with more than 450 boutiques and 1,100 artisans. Each boutique is a world of its own: the materials, the light, the Mia fragrance, the music and the welcome of our teams bring the spirit of Monaco and the South of France to life through the five senses.

Chic. Fashion. Smile. Discover our collections at apm.mc.