Original job description
Vous aimez aider les autres à réussir et laisser votre marque? Vous éprouvez de la fierté à guider les clients vers les bonnes solutions pour leurs projets? Si, en plus de cela, vous êtes de nature curieuse et souhaitez acquérir de nouvelles connaissances, envisagez de commencer ou de faire progresser votre carrière chez Home Depot.
Purpose: The Analytics Implementation Analyst will support the digital data capture roadmap for the continued rollout and integration of marketing tools across the business, primarily from the Adobe product suite (Adobe Analytics, Target). This role is responsible for defining the guidelines for digital data capture across the business and ensuring that key customer engagements are measured and recorded to our digital data warehouse.
Responsibilities
Actively engage with Business and IT teams to ensure projects are delivered on time and meet data capture requirements
Define and design Data Layer objects and workflows and align them with the customer experience checkpoints
Support ecommerce and UX analytics, IT, QA, and product teams, answering questions and providing direction on THD’s analytics infrastructure and acting as the bridge between business and technical teams
Execute tag management within tag management systems (TMS) to capture key interactions between the customer and our digital platforms and ensure that this information is available for business consumption
Support implementation within A/B testing tools like Adobe Target for configuring A/B testing, UX tools, and Site Personalization, including execution of strategies to enhance customer recognition
Support implementation of third-party marketing tags via Adobe Launch Tag Management System (TMS)
Experience/Knowledge Required
Bachelor's degree computer science, mathematics, website development or an equivalent degree in a field of study related to the job
Solid understanding of online marketing and web analytics
1-2 yrs. of digital analytics implementation and data capture experience; preferably with Adobe Marketing Suite and/or Google Marketing Suite
Minimum 1 year of experience implementing and using the Adobe Cloud Platform – particularly Adobe Analytics, Target, Launch/Dynamic Tag Manager and/or Google Marketing Platform – particularly Google Analytics, Google Tag Manager (GTM)
Intermediate/advanced JavaScript and html capabilities; experience with coding with Adobe plugins and/or Google Tag Manager custom templates preferred
Understands Digital Marketing KPIs, primarily Customer Experience Measures
Understands how to gather business requirements and customize solutions to meet requirements
Excellent communication and interpersonal skills; ability to work well with others
Strong analytical skills with attention to detail; self-starter
The pay range for this position is between $55,100.00 - $62,000.00
More about this job
Responsibilities
Support the rollout and integration of digital marketing analytics tools, define data capture guidelines, and ensure customer interactions are measured and recorded. Coordinate with business, IT, analytics, QA, and product teams to design data layers, manage tags, support A/B testing and personalization, and guide implementation.
Requirements
A bachelor's degree in computer science, mathematics, website development, or a related field is required, along with 1–2 years of digital analytics implementation and data capture experience. Candidates should have experience with Adobe or Google analytics platforms, intermediate-to-advanced JavaScript and HTML skills, knowledge of digital marketing KPIs, and strong communication and analytical abilities.
Skills
- Digital Analytics Implementation
- Data Capture
- Adobe Analytics
- Adobe Target
- Adobe Launch
- Google Analytics
- Google Tag Manager
- JavaScript
- HTML
- Tag Management Systems
- Data Layer Design
- A/B Testing
- Digital Marketing
- Web Analytics
- Business Requirements Gathering
- Communication
Visa sponsorship
Not detected in the job text
Categories
- Data & Analytics
- Technology
- Marketing
- Retail
Keywords
- Adobe Analytics
- Adobe Target
- Adobe Launch
- Adobe Marketing Suite
- Google Analytics
- Google Tag Manager
- Google Marketing Platform
- JavaScript
- HTML
- Digital Analytics
- Data Capture
- Data Layer
- Tag Management System
- A/B Testing
- Site Personalization
- Online Marketing
- Web Analytics
- Digital Marketing KPIs
- Customer Experience Measures
- E-commerce
- User Experience
- Quality Assurance
- Business Requirements
- Marketing Tags
- Digital Data Warehouse
