At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
What makes this a great opportunity?
At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.
- This role provides a platform to showcase superior brand marketing, commercial and financial acumen skills
- Autonomy to manage a full brand portfolio
- A chance to further develop marketing skills and be seen as a viable business partner
- Accountability for the overall brand health and performance in Canada
- Opportunity to work with a variety of stakeholders, across functions and in markets both within and outside of Canada
- Work in an exciting, fast-paced industry
Role Responsibilities
Reporting to the Brand Manager, the Associate Brand Manager will play a key role in defining and executing the brand strategy and vision – including working with key cross functional teams and agency partners, identification of key consumer and business issues and insights, brand planning, packaging, activations, promotions and advertising. They will also demonstrate business leadership by managing brands as a business - managing P&L, LE, financial measures and ongoing budget management; recognize opportunities to improve brand and business health and make recommendations accordingly; and demonstrate excellent execution of brand initiatives in collaboration with sales and field marketing teams.
- Be the brand custodian for Canada, ensuring brand strategies are clearly communicated, upheld and executed with excellence, educating and correcting where necessary to promote commercial excellence principles
- Develop elements of brand plans, with coaching from Brand Manager
- Analyze key business metrics - Monthly brand performance review (value and volume share, competitive activity), compile insights and synthesize data into clear and compelling storylines with actionable recommendations
- Share program results and key learnings from research ensuring capture of feedback from Trade Marketing Managers, Provincial Sales Directors, and Business Analysis team
- Management of budgets, forecasting, Ariba (purchase requisitions, purchase orders), vendor invoices and LE process in a timely fashion and in line with strategy
- Contribute to monthly brand updates and business reviews
- Manage, develop and coordinate all trade promotion materials (sell sheets, educations tools, etc.) for both Retail and On-Premise
- Support the Brand Specialists/Ambassador in the ideation, development and procurement of assets to deliver meaningful programs with key On-Premise partners
- Manage set-up of new vendor partners as required by the business
- Support with agency partner and vendor relationship management - creative brief development, budget management, etc.
- Lead and independently manage multiple packaging projects, ensuring timely task execution, proactive decision-making and effective cross-functional coordination to deliver projects on schedule.
- Work closely with Provincial Sales Teams to ensure flawless activation at the local level
- Where applicable, work with Trade Marketing Managers to regionalize national brand programming and deliver custom regional programs
- Work directly with compliance manager to ensure all activity meets national regulatory, legal and Beam Suntory marketing code
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Qualifications
- Degree in Business or Marketing preferred
- Must thrive in a fast-paced environment
- Minimum 2 years’ marketing experience, CPG experience an asset
- High level of accountability, flexibility and self-direction, coupled with eagerness to learn and take direction from leaders as appropriate
- Proven ability to work collaboratively with cross-functional departments, primarily sales and finance
- Availability to travel – approximately 10% or as needed
Competencies:
- Excellence in Execution: Achieve deadlines and communicate with project stakeholders when a timeline is at risk. Sets high standards of self and others, focusing on outstanding outputs that fully comply with the Beam Marketing Code and related sign off processes. Appreciates the balance between speed and quality and will seek guidance when necessary.
- Marketing Judgement: Can articulate what works, what doesn’t and why. Makes decisions based upon consumer insights, commercial and practical considerations.
- Collaboration: Practices active listening and challenges where appropriate, demonstrating emotional intelligence. Understands how to effectively manage internal and external relationships and supports them in their awareness of, and compliance with the Beam Suntory Marketing Code.
- Communication Skills: Demonstrates clear bias toward sharing as a business practice, both with internal and external stakeholders, whether it is a formal recommendation or request, or informally seeking opinions or information. Presents ideas and thoughts in a professional, clear manner to senior managers and directors, peers and agencies both oral and written.
- Inquisitive, open-minded and actively interested in learning about the business.
- Demonstrates critical thinking skills.
- Problem solver
- Entrepreneurial
- Consumer & Market Insights: Harnesses a variety of inputs to develop consumer and market understanding. Can distinguish between information and insight. Is able to quickly identify insights that address issues and will drive growth.
- Strategic Sense: Demonstrates understanding of key consumer issues and explores different options before making a recommendation. Able to develop a strategic project recommendation with a clearly based rationale to support conclusions.
Salary Range: $65,000 to $80,000 CAD, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of theToronto location.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
