Company Description Thaifoon Hospitality Group is a Canadian restaurant collective dedicated to sharing authentic Thai flavors and warm hospitality through innovative dining concepts. Its brands include Soi Thaifoon, a takeout and quick-serve concept offering vibrant Thai street food in locations such as Kitchener, Oakville, Toronto, Bangkok, with Burlington and Toronto Danforth opening soon. Thaifoon Restaurant provides a full-service dining experience that combines modern design, premium ingredients, and genuine Thai hospitality. The group also operates Walee Food Services, a manufacturing and distribution division that produces high-quality sauces, curries, and ingredients to support its restaurants and partner kitchens. Team members join a growing, experience-driven organization focused on guest satisfaction and culinary excellence.
Role Description The Brand Strategist is a full-time, hybrid role based in Toronto, ON, with the flexibility to work from home for part of the week. In this role, the Brand Strategist will develop and refine brand positioning and messaging across Thaifoon’s family of brands, ensuring a consistent and compelling identity in all channels. Day-to-day responsibilities include conducting market and competitor analysis, translating insights into brand strategies, and collaborating with marketing, operations, and culinary teams to activate campaigns and guest experiences. The Brand Strategist will create brand guidelines, oversee brand assets, and support new concept launches and location openings with clear narratives and visual direction. This role also involves monitoring brand performance, gathering feedback from guests and internal stakeholders, and recommending improvements to strengthen brand awareness and loyalty.
Qualifications
- Candidates should possess strong skills in Brand Strategy and Brand Development to define positioning, audience segments, and growth opportunities.
- Candidates should possess solid Branding and Brand Management skills to maintain consistency across visual identity, messaging, and guest-facing touchpoints.
- Candidates should possess excellent Communication skills to collaborate across teams and present ideas clearly in both written and verbal formats.
- Candidates should ideally have experience in hospitality, foodservice, or consumer brands, with a proven ability to translate customer insights into actionable brand initiatives.
- Candidates should possess strong analytical and project management skills, with the ability to prioritize, meet deadlines, and coordinate multiple stakeholders.
- A post-secondary degree or diploma in Marketing, Communications, Business, Brand Management, or a related field is preferred.
- Proficiency with marketing and brand tools (e.g., creative briefs, brand guidelines, basic analytics platforms) and familiarity with digital and social media environments is beneficial.
