Jobs in Vaughan

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Within 25 km of Vaughan

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Lassie

Business Development Representative

Toronto, ON, Canada

Full-time

Within 25 km of Vaughan · About 16.5 km from the city centre

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Job details

Job type: Full-time
Experience: You have 1–2 years of SDR or BDR experience
Posted: Jun 3, 2026

Original job description

Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.

About the role

As a GTM Associate at Lassie, you'll create the first spark of demand. You'll identify promising doctors' offices, run thoughtful outreach you'd want to receive yourself, schedule demos, and help us learn which messages actually land with small businesses.

What you'll do

Build lists of promising doctors' offices and run thoughtful outreach across email, phone, social, events, and more
Experiment with messages, segments, and channels to learn where demand is strongest
Run early discovery conversations to understand who's working in the practice, how the office operates, and where Lassie may or may not fit
Partner closely with Account Executives to schedule demos with offices that meet Lassie's ideal customer profile
Keep the GTM engine organized, measured, and moving

What we're looking for

You have 1–2 years of SDR or BDR experience
You move fast, think fast, and improve with every rep
You never give up, with a smile on your face
You build real rapport with a busy doctor in 90 seconds, and they feel it
You're self-aware, flag what isn't working, and know how to improve
You're excited about helping a small business run itself

Location: This is an in-person role, 5 days a week in our Toronto office. We value the connection, collaboration, and shared learning that come from working together.

Compensation and Benefits

Compensation: $100,000 - $110,000 on-target earnings (OTE) plus a generous pre-IPO equity package.
Individual offers will reflect your experience, relevant skills, and the scope of the role.

Joining us

To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.

Apply on jobs.ashbyhq.com About employer

More about this job

Responsibilities

The Business Development Representative at Lassie will find doctors' offices, reach out to them by email, phone and other channels, and book demos for the Account Executives. They will also run short discovery conversations and track which messages work.

Requirements

Lassie needs candidates with 1 to 2 years of SDR or BDR experience, the ability to build rapport quickly with busy doctors, and a fast, persistent, self-aware approach to improving outreach.

Skills

Outbound prospecting
Lead list building
Cold email
Cold calling
Social selling
Discovery calls
Demo scheduling
Rapport building
Objection handling
Message experimentation
A/B testing
Pipeline management
CRM management
Sales metrics tracking
Communication
Self-assessment and improvement

Benefits

Pre-IPO equity package

Keywords

Business Development Representative
BDR
SDR
outbound sales
cold outreach
lead generation
prospecting
B2B sales
SaaS
healthcare sales
doctors' offices
medical office
demo scheduling
discovery calls
GTM
go-to-market
pipeline generation
CRM
startup

Perks

Stock or equity

Languages

English

Seniority

Entry level

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