ALLMAX Nutrition is looking for a Digital Marketing Specialist to support SEO, Answer Engine Optimization (AEO), Google Ads, Shopify website management, and digital performance reporting. The role focuses on improving online visibility, website traffic, conversions, and e-commerce growth.
Key Responsibilities
- SEO & AEO: Conduct keyword research, optimize website content and blogs, research AI search prompts, and improve organic and AI search visibility.
- Shopify Management: Update and optimize product pages, landing pages, retailer pages, and website content across US and Canadian stores.
- Google Ads: Manage, execute, and optimize Google Ads campaigns, including keyword research, budget management, bid strategies, conversion tracking, and performance analysis to improve ROAS and drive sales.
- Website Optimization: Identify technical SEO issues, improve website navigation, and coordinate updates with developers.
- Analytics & Reporting: Monitor SEO, AEO, Google Ads, website traffic, conversions, and revenue using GA4, Search Console, and Looker Studio.
- Campaign Support: Assist with product launches, promotional campaigns, and website updates.
- Team Coordination: Collaborate with internal teams and external agencies to execute digital marketing projects.
Qualifications
- Experience in SEO, digital marketing, and Shopify website management.
- Working knowledge of Google Ads, GA4, and Google Search Console.
- Familiarity with AEO, AI search platforms, and keyword research.
- Basic understanding of technical SEO and website optimization.
- Strong analytical, communication, and organizational skills.
Key Tools
- Shopify, Google Ads, GA4, Google Search Console, Looker Studio, SEMrush/Ahrefs, ChatGPT, and other AI search platforms.
