Jobs in Vaughan

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Within 25 km of Vaughan

Added 24 days ago
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Vintti

Director of Lifecycle Marketing

Toronto, ON, Canada

Full-time

Within 25 km of Vaughan · About 22.9 km from the city centre

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Job details

Job type: Full-time
Apply by: Nov 12, 2026
Posted: Oct 13, 2026

Original job description

💼 Director of Lifecycle Marketing

🇨🇦 Toronto, Canada

📃 Role Summary

We are seeking a Director of Lifecycle Marketing to lead retention strategies for DTC and CPG brands, drive client growth, and oversee a team of four. This role combines strategic leadership, client management, and service profitability.

✅ Key Responsibilities

Lead lifecycle and retention strategies across multiple client accounts.
Manage and develop a team of four, including managers.
Own service design, pricing, profitability, and client retention.
Establish QA standards, scalable processes, and performance reporting.
Drive LTV, ROI, and long-term client growth.

🎓 Requirements

7+ years in lifecycle/CRM marketing, with 3+ years in leadership.
Strong experience with DTC/e-commerce CRM platforms such as Klaviyo, Braze, or SFMC.
Proven agency and multi-client management experience.
Experience with pricing, profitability, and team development.
Based in or commutable to Toronto, with in-office availability.

🌟 Nice to Have

Shopify, SMS, loyalty, and subscription marketing experience.
Experience with platform migrations, compliance, and process automation.

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More about this job

Responsibilities

Lead lifecycle and retention strategies across multiple client accounts, while managing and developing a team of four. Own service design, pricing, profitability, quality standards, scalable processes, and performance reporting to improve customer lifetime value, return on investment, and long-term client growth.

Requirements

Requires at least 7 years of lifecycle or CRM marketing experience, including at least 3 years in leadership, plus experience with DTC or e-commerce CRM platforms such as Klaviyo, Braze, or Salesforce Marketing Cloud. Candidates should have agency and multi-client management experience, and experience with pricing, profitability, and team development; they must be based in or commutable to Toronto and available to work in-office.

Skills

Lifecycle Marketing
Retention Strategy
CRM Marketing
DTC Marketing
E-commerce
Klaviyo
Braze
Salesforce Marketing Cloud
Agency Management
Client Management
Team Leadership
Pricing
Profitability Management
Quality Assurance
Performance Reporting

Visa sponsorship

Not detected in the job text

Keywords

Lifecycle Marketing
Retention Marketing
CRM
DTC
CPG
E-commerce
Klaviyo
Braze
Salesforce Marketing Cloud
Agency Management
Multi-client Management
Client Retention
Service Design
Pricing
Profitability
Team Development
Quality Assurance
Scalable Processes
Performance Reporting
Customer Lifetime Value
Return On Investment
Shopify
SMS Marketing
Loyalty Marketing
Subscription Marketing
Platform Migrations
Compliance
Process Automation

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