💼 Director of Lifecycle Marketing
🇨🇦 Toronto, Canada
📃 Role Summary
We are seeking a Director of Lifecycle Marketing to lead retention strategies for DTC and CPG brands, drive client growth, and oversee a team of four. This role combines strategic leadership, client management, and service profitability.
✅ Key Responsibilities
- Lead lifecycle and retention strategies across multiple client accounts.
- Manage and develop a team of four, including managers.
- Own service design, pricing, profitability, and client retention.
- Establish QA standards, scalable processes, and performance reporting.
- Drive LTV, ROI, and long-term client growth.
🎓 Requirements
- 7+ years in lifecycle/CRM marketing, with 3+ years in leadership.
- Strong experience with DTC/e-commerce CRM platforms such as Klaviyo, Braze, or SFMC.
- Proven agency and multi-client management experience.
- Experience with pricing, profitability, and team development.
- Based in or commutable to Toronto, with in-office availability.
🌟 Nice to Have
- Shopify, SMS, loyalty, and subscription marketing experience.
- Experience with platform migrations, compliance, and process automation.
