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Within 25 km of Vaughan

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Sofina Foods Inc

Director, Retail Sales

Markham, ON, Canada

Within 25 km of Vaughan · About 17.1 km from the city centre

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Job details

Apply by: Nov 6, 2026
Experience: University Degree or College Diploma with minimum 5-7 years of industry experience
Posted: Nov 3, 2026

Original job description

Job Summary:

Reporting to the Vice President, Retail Sales, the Director, Retail Sales - Metro is responsible for identifying opportunities for maximum sales profitability, growth and account penetration within retail market segment. The Director, Retail Sales, will oversee all Metro retail banners including Metro Ontario, Metro Quebec, Food Basics (On) and Super C (Que) & continue to manage head-office customer relationships.

Key Responsibilities:

To achieve annual volume and margins targets supporting Retail Sales. The Sales Director will have direct responsibility with the National Account Managers with the goal of driving incremental distribution and volume.
Develop the annual business plan in support of annual goals and objectives.
Oversee forecasting for all Metro banners.
Develop and establish key business relationships taking the business to the next level and aiming at driving profitable volumes in support of both Branded and Private label products.
Develop and execute an aggressive merchandising support plan for all existing and new proprietary products, maximizing advertising and promotional activity.
Development of customer proposals including new product proposals, business reviews.
Prepare and present monthly business updates and plans to the VP, Retail Sales & CCO

Requirements:

Bilingual preferred
University Degree or College Diploma with minimum 5-7 years of industry experience
Experience in Protein industry preferred
Previous experience calling on Metro a benefit.
Ability to establish relationships
Experience with selling branded and private label products
Ability to travel (Montreal, QU)

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More about this job

Responsibilities

The Director is responsible for identifying sales opportunities and driving profitability across Metro retail banners. They will manage head-office relationships, oversee forecasting, and execute merchandising plans for branded and private label products.

Requirements

Candidates should possess a university degree or college diploma and 5-7 years of industry experience. Experience in the protein industry and previous experience calling on Metro are considered significant assets.

Skills

Sales strategy
Account management
Business planning
Forecasting
Relationship management
Merchandising
Promotional activity
Customer proposals
Business reviews
Protein industry knowledge
Private label sales
Branded product sales
Strategic planning
Market analysis

Visa sponsorship

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Keywords

Retail Sales
Metro
Sales Strategy
Account Penetration
Business Planning
Forecasting
Protein Industry
Private Label
Branded Products
Merchandising
Promotional Activity
Customer Proposals
Business Reviews
National Account Management
Sales Profitability

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