Full job descriptionAbout Farm Girl
Farm Girl is a Canadian owned and operated, independent brand based in Mississauga, Ontario. Founded by two parents who wanted better breakfast options for their own families, we believe real food delivers incredible results, and our mission is to change childhood nutrition for the better. You’ll find us at leading national grocery and mass retailers and online, and we’re expanding into new products, channels and markets. We’re building a team of curious, driven people who want to grow their careers as the brand grows.
The role
We are looking for a Foodservice Sales Manager to grow Farm Girl’s foodservice business across Canada and the US. This is a growing channel for us, so you will find the customers, shape the offer and land the programs. Universities and school boards that have already tried our allergy-friendly, high-protein cereal are early interests to build on. Growing production capacity means foodservice can add steady volume beyond retail. You will own the channel from first conversation to first contract, working with the Directors of Sales, Operations and Finance. This role starts in January 2027, and year one focuses on building a strong pipeline and landing the first programs.
Job responsibilities
- Build a target list and pipeline across contract caterers (including their campus, school and healthcare accounts), education (universities, colleges, school boards and breakfast programs), and foodservice distributors, workplace and hospitality.
- Meet decision makers and present the Farm Girl foodservice offer.
- Work with Operations and Finance on foodservice formats, pack sizes and pricing (bulk and portion packs).
- Secure product listings with caterers and distributors, and support menu and nutrition approvals.
- Run tastings and pilot programs, and turn pilots into contracts.
- Report monthly on pipeline built, pilots booked, proposals and volume.
- Deliver a qualified pipeline and first contracts in year one, followed by foodservice volume and margin from year two.
Skills and qualifications
- 5+ years in foodservice sales (contract catering, education or distributor side).
- Contacts with caterers and school food programs in Canada and/or the US.
- Experience building new accounts or a territory from the ground up.
- An asset: existing relationships with major contract caterers; familiarity with school nutrition standards and allergen requirements
Physical demands of the job
- Ability to lift up to 25 lbs when carrying product samples and display materials to tastings and customer meetings.
- A mix of sitting, standing and walking, including extended periods of travel by car and air to customer sites, tastings and trade events across Canada and the US.
- Office-based in Mississauga and customer site environments; occasional visits to our production facility with PPE required
Hiring details
- This posting is for an existing vacancy.
- Use of AI: we use AI to screen, assess and take notes during interviews. People review every shortlist and every final decision, and people attend every interview. AI is a tool we use to support the process, not to replace human judgment.
- After you apply: Due to the volume of applications, we are only able to contact shortlisted candidates, and will do so within two weeks upon closing. If you have not heard from us within that time, your application has not been successful on this occasion. We will notify every candidate we interview of the outcome within 45 days of their last interview.
- Equal opportunity: Farm Girl is an equal opportunity employer. We welcome applications from everyone and consider all qualified applicants without discrimination, in accordance with the Ontario Human Rights Code.
- Accommodation: we will provide accommodation for applicants with disabilities at any stage of the hiring process. Tell us what you need at hr@farmgirlcereal.com and we will work with you.
Pay: $89,000.00-$106,500.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
- Work Location: In persont.
