About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 130 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.
Manager, Public Relations and Marketing Communications – Americas
Four Seasons has an exciting opportunity for a Manager, Public Relations and Marketing Communications – Americas at our Head Office in Toronto. As an integral member of the regional Commercial team and the Strategic Communications and Collaborations Centre of Excellence, this role supports high-impact, integrated initiatives and programs that broaden reach, heighten awareness and differentiate Four Seasons across the Americas.
Reporting to the Director, Public Relations and Corporate Communications – Americas, and working closely with the Senior Director, Marketing – Americas, the Manager will collaborate with regional and global public relations and marketing leaders to advance earned media, integrated marketing campaigns and communications strategies. The role encompasses ongoing property and agency counsel, regional programs and media events, new opening support, regional campaigns and activations, executive profiling, crisis and reputation support, and training and best-practice development.
The successful candidate will be a highly collaborative, strategic and creative communicator who understands how public relations and marketing communications work together to build brand awareness, consideration and preference. The ideal candidate is proactive in identifying opportunities, able to influence colleagues and partners without direct reporting relationships, and a strong project manager who can balance multiple priorities while moving seamlessly between strategy and detailed execution in a fast-paced environment.
At Four Seasons, our people and culture have always been the foundation of our success. Founded on the Golden Rule, we treat others - customers, employees, partners and suppliers - as we would wish to be treated. This principle is the cornerstone of Four Seasons culture and is embraced by employees at every level around the world.
What You’ll Be Doing:
Manage Regional Programs and Events
- Working closely with the Director, Public Relations and Corporate Communications, and Senior Director, Marketing – Americas, support the planning and lead the execution of innovative, integrated PR and marketing communications strategies that build brand awareness, consideration and preference across the Americas.
- Lead Americas agency partners in developing and executing timely, relevant and consumer-centric PR strategies, tapping into cultural and brand-aligned media trends to support new openings and broader commercial and company priorities, while overseeing key deliverables, budgets and timelines.
- Direct the global agency network as an extension of the Corporate PR team across key media markets, driving earned media coverage and brand preference for priority properties across the region.
- Support the use of data, insights and performance learnings to shape communications strategy, identify opportunities and drive stronger results.
- Manage day-to-day communications across properties, agencies and regional teams, providing guidance and facilitating alignment across key stakeholders.
- Lead on-the-ground execution of regional media events and activations, as well as Marketing Academies, including but not limited to logistics, stakeholder coordination and post-event reporting and learnings.
Campaigns & Activations
- Review property marketing plans and monitor ongoing performance, with a focus on PR and marketing communications, providing guidance to optimize execution based on results and opportunities.
- Support the development and review of integrated campaign briefs across Creative, Digital, CRM, Paid Media, B2B and other cross-functional teams through to execution and post-campaign recap reporting.
- Partner with Creative, Social, Digital and Paid Media teams on property and ad-hoc regional initiatives.
- Collaborate with regional Creative Lead to audit digital, social, and collateral materials across priority properties to recommend creative elevation tactics and monitor for impact.
- Collaborate with Global F&B marketing team and AMER F&B Ops teams to support regional Focus and Road to $20M restaurant and bars through marketing campaign activations.
New Opening Support
- Lead the development of pre-opening agency briefing materials in partnership with property teams and manage agency engagement throughout the opening process.
- Support the development of pre-opening PR strategies and communications roadmaps, identifying key storytelling opportunities, media moments and milestones from announcement through opening and beyond.
- Direct the planning and execution of media FAM trips and journalist stays, working with property teams and agency partners to maximize earned media opportunities.
- Support the evaluation of pre- and post-opening PR performance and key learnings, identifying opportunities to optimize strategies and apply best practices across future openings.
- Lead the onboarding of property PR and marketing communications leaders, connecting them with regional resources, best practices and the broader Four Seasons communications network.
- Work closely and collaboratively with cross-functional regional and global teams to ensure PR strategies are aligned with broader commercial, marketing and brand priorities throughout the opening process.
Support On-Property Public Relations and Marketing Efforts
- Provide ongoing direction and guidance to property PR and Marketing teams, supporting alignment with regional and global priorities and the adoption of corporate programs, tools, insights and best practices.
- Support the planning and delivery of quarterly Commercial Director and DPRM calls, developing agendas and content, identifying timely topics, regional insights and best practices, and presenting key content to drive knowledge-sharing across the region.
- Lead the regular review of property press room content to support story mining, identify opportunities and provide actionable recommendations that strengthen storytelling and earned media potential.
- Collaborate with Global PR and Marketing teams to develop, maintain and deliver scalable training, guidance and best-practice resources through webinars, conferences and workshops to drive greater consistency and strengthen PR and marketing communications effectiveness across the region.
- Support the Regional Brand Compass forum and review process through active participation, PR and marketing communications guidance, creative input and follow-up counsel, as well as agenda development and meeting coordination as needed.
Collaborations and Brand Stewardship
- Support regional collaboration opportunities and activations, translating global strategy into relevant programs across the Americas while reflecting local market and property needs.
- Lead the initial review of property-submitted collaborations, providing guidance and recommendations, and partner with global Collaborations, Brand Stewardship and regional Commercial teams to evaluate opportunities and determine the appropriate path forward.
- Guide properties and partners in bringing approved collaborations to life across earned, social and marketing communications, ensuring consistent execution aligned with Four Seasons brand standards and the intended guest experience.
- Lead efforts to capture and share learnings, examples and best practices from regional programs to strengthen future planning, property support and the broader collaborations capability.
Corporate Communications and Reputation Support
- Support regional executive profiling and corporate communications initiatives, including briefing materials, messaging and communications planning.
- Provide timely support on crisis communications and reputation management matters, working closely with regional and global communications leaders and relevant property teams.
- Apply sound judgment and a strong appreciation for reputational risk across all communications activity.
What You Bring:
- Undergraduate degree, post-graduate certificate or equivalent in Public Relations, Marketing Communications or a related discipline. A master’s degree is an asset.
- Minimum of five years of progressive communications and marketing experience in a corporate or agency environment.
- Previous management experience in consumer public relations and media relations within an integrated marketing communications context.
- An excellent project manager with strong strategic acumen who can lead and execute multiple projects with diverse stakeholders.
- A leader with proven ability to develop and launch innovative and insight-driven communications strategies.
- Possess both a creative and analytical mindset, with a strong understanding of earned and social media best practices.
- Luxury hospitality and/or luxury goods or services experience and an understanding of luxury markets and consumers is an asset.
- Advanced proficiency in Microsoft PowerPoint, Excel, Word, Teams, Outlook and OneDrive.
- Experience with media monitoring tools and intelligence partners.
- Strong knowledge of traditional, digital and social media.
- Knowledge of SharePoint is an asset.
Key Skills/Who You Are:
- Exceptional interpersonal and relationship-building skills, with the ability to collaborate across levels, disciplines and geographies.
- Superb written and oral communication skills.
- Strategic thinker who can understand business priorities while managing day-to-day execution.
- Self-starter who takes initiative, solves problems and exercises sound judgment.
- Demonstrated ability to lead through influence and build commitment to shared priorities and deadlines.
- Strong project management and organizational skills, with excellent follow-through and attention to detail.
- Ability to manage multiple priorities under tight deadlines in a fast-paced environment.
- High degree of flexibility, resourcefulness, energy and creativity, paired with strong judgment and an appreciation for reputational risk.
Annual Base Salary Range: $105,000 – $120,000 CAD + additional rewards as part of the total compensation package.
This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario
Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.
