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Air Canada is seeking a Marketing Advisor, Brand to support the planning, coordination and execution of brand marketing programs and initiatives.
Working closely with Brand Marketing Managers, agency partners and internal stakeholders, the Marketing Advisor contributes to the successful delivery of brand marketing programs that support Air Canada’s business and brand objectives. The role supports a broad range of marketing activities, including brand marketing programs, integrated campaigns, communications, experiential marketing initiatives, stakeholder engagement programs and special projects.
The ideal candidate is highly organized, collaborative and execution-focused, with a strong interest in brand and marketing. The Marketing Advisor, Brand plays an important role in helping bring Air Canada’s brand to life through effective project coordination, stakeholder management and executional excellence.
Responsibilities:
- Brand Marketing Program Support
- Support the planning, coordination and execution of brand marketing programs and initiatives.
- Assist with the implementation of marketing initiatives, campaigns, promotional programs and brand activations.
- Coordinate project deliverables with internal stakeholders, agency partners and external suppliers.
- Support the development, review and execution of creative assets across multiple marketing channels.
- Ensure projects are executed in accordance with Air Canada brand standards and established marketing processes.
- Support the implementation of special projects, customer engagement initiatives and emerging brand programs as required.
- Assist with maintaining marketing calendars, project plans and campaign documentation.
- Support quality control processes to ensure consistency and accuracy across marketing deliverables.
- Project Management & Stakeholder Coordination
- Coordinate project timelines, milestones and execution plans across multiple concurrent initiatives.
- Facilitate communication and coordination between internal teams, agency partners and external vendors.
- Support project briefing, approval and workflow management processes.
- Coordinate stakeholder reviews and ensure timely follow-up on action items.
- Prepare project status reports, presentations and meeting materials.
- Support budget administration activities including invoice processing, tracking and reconciliation.
- Assist with vendor and supplier coordination as required.
- Maintain accurate project records and supporting documentation.
- Marketing Campaign, Content & Communications Support
- Support the execution of integrated marketing campaigns across various channels.
- Assist with the coordination of marketing content and brand storytelling initiatives.
- Support promotional programs, contests and customer-facing marketing activities.
- Coordinate marketing materials and support distribution and implementation requirements.
- Support internal communications and stakeholder engagement initiatives, as required.
- Ensure brand consistency across all assigned projects and deliverables.
- Assist with the implementation of marketing activities that enhance awareness, consideration and engagement.
- Reporting, Insights & Continuous Improvement
- Monitor program performance and support reporting activities.
- Assist with collecting, organizing and analyzing campaign and program results.
- Conduct competitive monitoring and maintain awareness of marketing, travel and industry trends.
- Share relevant insights and learnings with the broader Brand team.
- Support post-program evaluations and the development of recommendations for future initiatives.
- Contribute ideas that improve marketing effectiveness, efficiency and execution.
- University degree in Marketing, Communications, Business, Commerce or a related discipline.
- 3-5 years of experience in marketing, brand marketing, communications, advertising, agency management or a related field.
- Experience coordinating multiple projects simultaneously in a fast-paced environment.
- Strong project management, organizational and prioritization skills.
- Excellent written and verbal communication skills.
- Strong attention to detail and commitment to executional excellence.
- Ability to build productive relationships with internal stakeholders, external partners and agency teams.
- Demonstrated analytical thinking and problem-solving skills.
- Experience working with marketing agencies, creative teams or production partners is considered an asset.
- Strong proficiency in Microsoft PowerPoint, Excel, Word and Teams.
- Experience in travel, loyalty, premium consumer brands or customer marketing is considered an asset.
- Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Success Profile:
- The successful candidate will demonstrate:
- Strong execution and follow-through.
- Excellent organizational and time-management skills.
- Ability to manage multiple priorities and meet tight deadlines.
- Strong collaboration and stakeholder management capabilities.
- Analytical thinking and sound judgment.
- Initiative, accountability and adaptability.
- Curiosity and passion for marketing, brands and customer experience.
- The successful candidate will also embody the Career Band D competencies of:
- Analytical Thinking
- Interpersonal Effectiveness
- Self-Confidence
- Creative Initiative
Conditions of Employment:
Candidates must be eligible to work in the country of interest at the time any offer of employment is made and are responsible for obtaining any required work permits, visas, or other authorizations necessary for employment. Prior to their start date, candidates will also need to provide proof of their eligibility to work in the country of interest.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
