Job Description
The Marketing Manager will be responsible for developing and executing ICON Digital’s marketing strategy, managing digital and traditional marketing channels, creating compelling content, supporting sales initiatives, and ensuring consistent brand positioning across all communications. This role requires a hands-on marketer who can balance strategic planning with day-to-day execution and collaborate effectively with Sales, Creative, Operations, and senior leadership.
Key Responsibilities
Marketing Strategy & Brand Management
- Develop and execute annual and quarterly marketing plans aligned with company objectives and growth priorities.
- Manage and strengthen ICON Digital’s brand identity, positioning, messaging, and overall market presence.
- Ensure brand consistency across websites, presentations, proposals, social media, marketing collateral, and other communications.
- Identify market trends, customer needs, competitor activity, and opportunities to increase brand awareness and generate new business.
- Develop campaigns that effectively showcase ICON Digital’s services, projects, capabilities, and client successes.
- Collaborate with senior executive management to communicate marketing strategies, objectives, and priorities to external marketing agencies, ensuring initiatives are effectively coordinated, executed, and aligned with company goals.
Digital Marketing & Content
- Manage ICON Digital’s digital presence, including website content, social media channels, email marketing, and other digital platforms.
- Develop and maintain a content calendar across relevant marketing channels.
- Create, coordinate, and oversee content such as case studies, project highlights, social media posts, articles, newsletters, presentations, videos, and promotional materials.
- Manage digital marketing campaigns, including SEO, SEM, paid advertising, email campaigns, and social media initiatives where applicable.
- Monitor website traffic, campaign performance, engagement, lead generation, and other key marketing metrics.
- Use analytics and performance data to continuously improve marketing activities and return on investment.
Sales & Business Development Support
- Partner closely with the Sales and Account Management teams to develop marketing materials that support lead generation and client engagement.
- Create and maintain sales collateral, capability decks, presentations, case studies, brochures, and other business development materials.
- Support responses to RFPs, RFQs, client questionnaires, presentations, and proposals by providing marketing content, company information, and branded materials.
- Assist with client presentations, pitches, and strategic business development initiatives.
- Develop campaigns and materials targeted toward key industries, clients, and prospective customers.
- Assist internal teams with the preparation, coordination, and completion of Requests for Proposals (RFPs), Requests for Information (RFIs), and client questionnaires, ensuring accurate and timely submissions.
Events & Corporate Communications
- Coordinate marketing activities for industry events, trade shows, client events, sponsorships, and company initiatives.
- Support internal and external corporate communications, including company announcements, achievements, project launches, and industry recognition.
- Identify opportunities for partnerships, awards, industry exposure, and public relations.
- Work with internal teams and external vendors to coordinate event materials, promotional items, signage, and other marketing requirements.
Project & Vendor Management
- Manage multiple marketing projects simultaneously while maintaining timelines, budgets, and quality standards.
- Coordinate with internal Creative, Digital, Production, and other departments to execute marketing initiatives.
- Manage relationships with external agencies, freelancers, printers, media partners, and other marketing vendors as required.
- Manage the marketing budget and monitor expenditures against approved plans.
- Maintain organized marketing assets, brand resources, templates, photography, project files, and other materials.
Reporting & Performance
- Establish and monitor marketing KPIs and campaign objectives.
- Track lead generation, engagement, website performance, campaign results, and other relevant metrics.
- Prepare regular marketing reports and provide recommendations to senior management.
- Evaluate the effectiveness of marketing initiatives and adjust strategies based on performance and business priorities.
Qualifications & Experience
- Bachelor’s degree or diploma in Marketing, Communications, Business, Advertising, or a related field.
- 5+ years of progressive marketing experience, with experience managing marketing programs, campaigns, or projects.
- Previous experience in digital signage, media, advertising, creative services, experiential marketing, retail, technology, or a related B2B environment is considered an asset.
- Strong knowledge of digital marketing, social media, content marketing, email marketing, SEO/SEM, and website management.
- Demonstrated experience developing marketing strategies and executing campaigns from concept through completion.
- Strong content development, copywriting, editing, and communication skills.
- Experience developing sales collateral, presentations, case studies, and other marketing materials.
- Experience supporting RFPs, proposals, or business development initiatives is an asset.
- Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
- Comfortable working collaboratively with Creative, Sales, Account Management, Operations, and senior leadership.
- Experience working with marketing analytics, CRM, email marketing, social media management, and content management platforms.
- Proficiency with Microsoft Office, particularly PowerPoint, Word, and Excel.
- Familiarity with Adobe Creative Suite or other design platforms is considered an asset.
- Strong attention to detail with a high standard for quality and brand consistency.
- Please note that ICON Digital requires a mandatory Criminal Background check prior to employment.
Key Competencies
- Strategic and creative thinking
- Strong written and verbal communication
- Brand and content development
- Digital marketing knowledge
- Project and campaign management
- Analytical and results-oriented mindset
- Strong organization and attention to detail
- Ability to manage competing priorities and deadlines
- Collaborative and cross-functional approach
- Initiative, adaptability, and problem-solving
ABOUT ICON
ICON is a full-service organization with a 120,000 square foot state-of-the-art production facility based in Markham, Ontario. With additional offices based in Toronto, New York, and Montreal, we are unmatched in terms of technology, production capabilities, and product diversity, serviced by the most experienced and knowledgeable team of display graphics, digital signage, video production, and print professionals in the business. ICON’s reputation for reliability, quality workmanship, professionalism, and customer service are well earned and reflected by the trust and loyalty of clients we serve.
As a multi-faceted visual communications media company, we serve our clients’ needs of transforming spaces in retail, out-of-home advertising, digital, corporate/event marketing, hospitality, and consumer packaged goods (CPG) industries. Our company name represents strength and innovation, both of which are necessary for growth and success within our respective industries. Within ICON we have two divisions – ICON Media and ICON Visual; these divisions support the commitment we give to our clients to continue being leaders in All Things Visual!
We thank all applicants, however, only those selected for an interview will be contacted. ICON is an equal opportunity employer, and we encourage candidates from diverse backgrounds to apply.
ICON is a supporter of AODA (Accessibility for Ontarians with Disabilities Act). Accommodation will be provided to all applicants with disabilities during the recruitment process. Please include a summary of the accommodation required in your application email.
