Role Overview: As the Marketing Manager for Shake Shack Canada, you will develop and execute marketing strategies to drive brand awareness, customer engagement, and sales growth. Collaborating with the global marketing team, local partners, and stakeholders, you will ensure the Shake Shack brand resonates with Canadian consumers across various channels, including online, offline, traditional, and social media. The ideal candidate is a culturally savvy storyteller, obsessed with food, pop culture, and community, and capable of creating innovative, trend-setting content.
Key Responsibilities:
- Strategy Development: Create and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth.
- Campaign Development and Management: Plan, execute, and oversee marketing campaigns across multiple channels, including digital, social media, print, and events.
- Content Creation and Curation: Develop and curate content for the Shake Shack brand experience.
- Local Partner Manager: Work closely with global marketing teams, local partners, and stakeholders to ensure cohesive brand messaging and successful initiatives.
- Brand Awareness: Enhance Shake Shack’s brand awareness through local earned media and multi-channel cross-functional campaigns.
- Editorial Calendar: Build an annual editorial calendar (reviewed quarterly) of programming-related stories, retail updates, and content that celebrates and promotes the best of Shake Shack and its role as a premier food service destination.
- Market Research and Consumer Insights: Conduct market research to identify trends, customer needs, and the competitive landscapes.
Skills and Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing, preferably in the food and beverage industry.
- Strong understanding of the Canadian market and consumer behavior.
- Proven experience in developing and executing successful marketing campaigns.
- Excellent communication, organizational, and project management skills.
- Proficiency in digital marketing tools and analytics platforms including Canva, Adobe (Photoshop, Illustrator), Sprout Social, and Klaviyo.
- Creative thinker with a passion for brand storytelling.
- Ability to work independently and collaboratively in a fast-paced environment.
- Exceptional writing, editing, and proofreading skills, with a strong sense of what makes a compelling story.
What we offer:
- Competitive compensation, including comprehensive benefits, spending account and professional development program.
- Opportunity to develop skills and gain experience in multiple disciplines in a fast-paced environment.
- Dynamic and fun office culture with colleagues who share the same core values.
- Exclusive perks from our portfolio companies, including restaurants and fitness studios.
About Shake Shack Canada: Formed in 2024, Shake Shack Canada is a partnership between Osmington Inc. and Harlo Entertainment Inc, both Toronto-based private investment companies who prioritize innovation, value creation and delivering exceptional experiences. Shake Shack is known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment.
