Marketing Manager, B2B Marketing
Location: Downtown Toronto
Work Arrangement: Hybrid – approximately 3 days onsite per week, with flexibility on which days
Contract Length: 6 months initially, with potential for full-time conversion
Pay Rates:
T4: 39-43
IC: 48 - 52
Key Responsibilities
Integrated Marketing Strategy & Campaign Execution
- Develop and execute integrated B2B marketing campaigns aligned with business objectives and target audiences.
- Manage campaign activities from initial briefs and content development through execution, optimization, and performance reporting.
- Support product launches, promotional campaigns, and go-to-market initiatives across relevant business lines and investment products.
- Coordinate multiple projects simultaneously while maintaining timelines, deliverables, and stakeholder expectations.
Digital Marketing & Media Planning
- Contribute to integrated media strategies across LinkedIn, paid social, display, programmatic, search, and other relevant digital and traditional B2B channels.
- Support audience targeting, media investment allocation, campaign execution, and ongoing optimization.
- Monitor campaign performance, analyze results, and turn data into actionable recommendations to improve engagement and business outcomes.
- Collaborate with external media and creative agencies to coordinate deliverables and ensure alignment with marketing objectives.
Content Development & Social Media
- Develop, coordinate, and review marketing content tailored to professional audiences, with a particular focus on LinkedIn.
- Support social media content calendars, campaign assets, and digital marketing materials.
- Partner with creative, design, and content teams to deliver engaging, high-quality marketing assets.
- Ensure marketing materials meet brand standards and applicable compliance, review, and approval requirements.
Stakeholder Collaboration & Project Management
- Partner with product marketing, sales, distribution, compliance, design, and other internal teams to deliver marketing initiatives.
- Manage project workflows, approvals, timelines, and deliverables across multiple concurrent campaigns.
- Build strong relationships with internal stakeholders and external agencies, proactively identifying challenges and recommending solutions.
- Take ownership of deliverables, communicate progress clearly, and ensure projects move forward efficiently.
Required Qualifications
- 5-8+ years of progressive marketing experience, ideally in B2B, integrated marketing, or enterprise marketing.
- Experience in financial services, banking, asset management, investment products, or a comparable enterprise marketing environment.
- Strong understanding of B2B marketing, digital channels, and social media strategy, particularly LinkedIn.
- Experience supporting integrated campaigns, media planning, content development, or campaign execution.
- Ability to analyze campaign performance and use insights to inform marketing decisions.
- Strong project management and organizational skills, with the ability to manage competing priorities and deadlines.
- Excellent written and verbal communication skills.
- Strong stakeholder management skills and experience collaborating with internal teams and external agencies.
- A proactive, hands-on approach with strong attention to detail, accountability, and initiative.
Preferred Qualifications
- Experience marketing mutual funds, ETFs, investment products, or other asset management offerings.
- Familiarity with institutional, intermediary, financial advisor, or wealth management distribution channels.
- Experience supporting product launches and integrated go-to-market initiatives.
- Familiarity with marketing platforms and creative tools such as Celtra.
- Experience working in regulated financial services environments with established compliance and approval processes.
