Department: Digital Media
Location: Toronto, ON (Hybrid / Remote)
Experience: 1–2 years of hands-on experience managing Google Ads campaigns is required.
Key Responsibilities
Campaign Setup & Operations
- Set up, manage, and maintain Google Ads campaigns, including Search, Performance Max.
- Conduct keyword research and implement relevant keywords using appropriate match types.
- Manage campaign launches, budgets, targeting, and ongoing account maintenance.
Performance Monitoring & Conversion Tracking
- Monitor campaign performance and budget pacing across key metrics, including impressions, clicks, CTR, CPC, conversions, and cost per conversion.
- Set up, monitor, and troubleshoot conversion tracking using Google Ads , Google Tag Manager and Google Analytics 4 (GA4).
- Identify performance trends, delivery issues, and opportunities for improvement.
Reporting & Optimizations
- Prepare monthly performance reports with key insights and actionable recommendations
- Implement optimizations to improve campaign performance and budget efficiency.
- Support campaign strategy development in alignment with client objectives.
Qualifications
- 1–2 years of hands-on experience setting up, managing, and optimizing Google Ads campaigns is required.
- Understanding of keyword research, match types, negative keywords, and bidding strategies.
- Familiarity with Google Analytics 4 (GA4) and Google Tag Manager.
- Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities.
- Excellent attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills.
- Google Ads certifications are considered an asset.
What You'll Gain
- Hands-on experience managing Google Ads campaigns across a diverse portfolio of clients and industries.
- Exposure to campaign performance analysis, conversion tracking, and data-driven optimization..
- Mentorship and professional development within a collaborative digital media team.
