ABOUT BOLZONI GROUP
Bolzoni is a global leader in material handling solutions, helping businesses improve operational efficiency, safety, and sustainability for over 80 years. Operating in more than 20 countries, Bolzoni offers one of the industry’s most extensive product portfolios, including forklift attachments, forks, and specialized material handling solutions. Through its global expertise, strong distribution network, and commitment to innovation, Bolzoni delivers reliable products, application-specific solutions, and responsive local support.
THE OPPORTUNITY
Bolzoni Canada is seeking a motivated, results-driven Regional Sales Manager (RSM) to develop and expand our presence throughout the Greater Toronto Area. This key business development position focuses on generating new sales opportunities, strengthening dealer partnerships, developing end-user relationships, and increasing market share. We are looking for a proactive sales professional with a strong hunter mentality, technical sales experience, and the ability to turn opportunities into sustainable business growth. As Bolzoni’s primary representative in the territory, the RSM will help expand our customer base and execute our regional growth strategy.
KEY RESPONSIBILITIES
Business Development & Territory Growth
- Identify, prospect, and develop new business opportunities across the GTA.
- Execute territory sales strategies to increase revenue and market share.
- Develop relationships with key forklift dealers, fleet operators, industrial accounts, and OEMs.
- Identify market segments where Bolzoni solutions provide competitive advantages.
- Build and manage a qualified sales pipeline to achieve established revenue targets.
Dealer Development & Customer Relationships
- Strengthen relationships with existing forklift dealers and distribution partners.
- Identify and develop new dealer partnerships within the territory.
- Conduct joint customer visits with dealer sales representatives.
- Support dealers with product selection, application recommendations, and technical sales guidance.
- Develop long-term relationships with key accounts and end users.
Technical Sales & Product Support
- Understand customer applications and recommend appropriate forklift attachments and material handling solutions.
- Interpret forklift specifications, lifting capacities, and application requirements.
- Coordinate with technical and internal sales teams to prepare accurate quotations and proposals.
- Conduct product presentations, demonstrations, and technical discussions.
- Support new product introductions within the territory.
Sales Management & Reporting
- Develop and execute structured territory business plans.
- Maintain accurate customer data, opportunities, and activities in Salesforce CRM.
- Monitor performance, pipeline development, and sales forecasts.
- Track competitor activity, market trends, and emerging opportunities.
- Collaborate with Canadian management, customer service, operations, and technical support teams.
- Provide regular territory updates and performance reports.
CANDIDATE PROFILE & QUALIFICATIONS
- Proven experience in outside sales, or territory management in material handling, forklift, industrial equipment, or related technical sales.
- Knowledge of the GTA forklift dealer network and material handling market is a significant asset.
- Demonstrated success developing new accounts, expanding territories, and meeting sales targets.
- Strong prospecting, relationship-building, negotiation, and consultative selling skills.
- Ability to interpret technical equipment specifications and translate requirements into solutions.
- Excellent communication, presentation, customer service, and organizational skills.
- Analytical, independent, results-oriented, and comfortable managing multiple opportunities.
- Proficiency in Salesforce CRM, Outlook, Excel, and other Microsoft Office applications.
- Bachelor’s degree in business, engineering, or a related field preferred but not required.
- Valid driver’s licence and willingness to travel up to 70% within the territory.
PERSONAL ATTRIBUTES
We value initiative, accountability, entrepreneurial thinking, and a genuine passion for new business development. The successful candidate works independently in the field while collaborating closely with a supportive national and international team.
COMPENSATION & BENEFITS
- Competitive base salary and performance-based sales incentive / commission program.
- Health insurance and dental insurance coverage.
- Participation in a Registered Retirement Savings Plan program.
- Product training, ongoing technical support, and professional development opportunities.
- A collaborative environment with a direct impact on regional business growth.
Specific compensation details and benefit eligibility will be discussed during the recruitment process.
WHY JOIN BOLZONI CANADA?
Take ownership of a strategic sales territory and help shape Bolzoni Canada’s next chapter. Develop new markets, build lasting customer partnerships, strengthen our dealer network, and deliver measurable results. If that opportunity energizes you, we would love to hear from you.
This job description outlines primary responsibilities and qualifications, is not an exhaustive list of duties, and does not constitute an employment agreement. Responsibilities may evolve according to business needs.
