Company Description BA Folding Cartons is a newly branded packaging manufacturer formed through Accurate Rolal’s acquisition of Beresford Box, bringing together two established companies with roots dating back to 1964. With two manufacturing locations, the company operates five printing presses, seven die cutters, extensive finishing equipment, and two in-house design departments to support a wide range of folding carton and packaging needs. BA Folding Cartons is proud of its GMP/HACCP Food Safety Certification and GFSI Certification (2021), underscoring its commitment to quality and compliance. Built on family values, the organization is known for its approachability, customer focus, service-oriented culture, and team-driven attitude. Both locations emphasize a safe work environment, continuous improvement, innovation, and open, fact-based decision making.
Role Description The Sales Professional is a full-time, hybrid role based in Ontario, with flexibility for work locations based on your customer base and needs. This role is responsible for developing and managing customer relationships, identifying new business opportunities, and promoting BA Folding Cartons’ packaging solutions to existing and prospective clients. Day-to-day activities include prospecting and lead generation, conducting sales presentations, preparing quotations, and negotiating pricing and contract terms in alignment with company guidelines. The Sales Professional will collaborate closely with production, design, and customer service teams to ensure accurate project specifications, timely delivery, and high customer satisfaction. The role also involves monitoring market trends, maintaining a strong pipeline in the CRM system, and reporting on sales performance and forecasts.
Qualifications
- Strong skills in consultative selling, account management, and new business development, with the ability to build and sustain long-term customer relationships.
- Experience in packaging, printing, manufacturing, or related industrial sectors, with the ability to understand technical specifications and production capabilities.
- Proficiency in communication, presentation, and negotiation, including the ability to explain complex solutions clearly and handle pricing discussions effectively.
- Competence with CRM tools, basic data analysis, and MS Office (Word, Excel, PowerPoint, Outlook) to manage pipelines, quotations, and sales reporting.
- Strong organizational and time management skills, including territory planning, prioritization of opportunities, and follow-through on customer commitments.
- Demonstrated problem-solving abilities and collaborative mindset to work effectively with operations, design, and customer service teams.
- Previous experience in a B2B sales role; experience in folding cartons or packaging solutions is an asset.
- Post-secondary education in Business, Marketing, or a related field is preferred, or equivalent combination of education and relevant experience.
- Ability to work in a hybrid environment in Ontario, with customers in the North American market
