About the Role
The Senior Director, Sales & Marketing is a senior commercial leader responsible for accelerating Canada revenue growth, market penetration, and commercial capability build-out in a high-growth new energy business.
This role combines strategic ownership and operational execution, leading regional sales and marketing teams while building a scalable, disciplined commercial engine. The position plays a critical role in bridging Canada market dynamics with global (Asia-based) strategy, ensuring alignment, speed, and execution excellence.
Scope & Impact
- Organization scope: Regional Sales, Marketing, and Sales Operations
- Market focus: Energy Storage (ESS), EV, Battery, Industrial Energy Solutions
- Mandate: Drive revenue + build capability + scale commercial infrastructure
Key Responsibilities:
Revenue Growth & Market Expansion
- Own and deliver regional revenue targets and market share growth
- Develop and execute strategic account plans across OEMs, utilities, EPCs, and integrators
- Identify and capture new market opportunities in ESS, EV, and energy transition sectors
- Build long-term customer partnerships and ecosystem influence
Sales Leadership & Team Performance
- Lead and scale a high-performing regional commercial team
- Establish clear performance metrics, pipeline rigor, and accountability culture
- Upgrade team capability in complex sales, deal execution, and customer engagement
Go-to-Market & Marketing Strategy
- Define and execute integrated go-to-market strategy aligned with business priorities
- Strengthen brand positioning and market credibility in the U.S.
- Drive customer segmentation, product positioning, and value proposition clarity
Sales Operations & Commercial Discipline
- Build and institutionalize sales operating cadence (forecasting, pipeline reviews, CRM discipline)
- Implement KPI-driven performance management (conversion, deal velocity, margin)
- Optimize pricing strategy, contract structure, and commercial governance
Cross-Regional Leadership
- Serve as a key bridge between Canada commercial teams and global headquarters
- Align execution with global product roadmap and supply chain capabilities
- Drive cross-cultural integration to improve decision speed and execution quality
Minimum Qualifications
- Bachelor’s degree required; MBA preferred
- 10–15+ years of progressive experience in Sales, Marketing, or Commercial Leadership
- Proven track record of delivering revenue growth in a $300M–$500M scale business
- Strong experience in B2B technical / industrial sales environments
- Demonstrated capability in sales operations, forecasting, and pipeline management
- Experience operating in high-growth, fast-changing environments
- Strong leadership, executive communication, and stakeholder alignment skills
Industry Experience (Required)
- Direct experience in New Energy / Energy Storage / EV / Battery / Power Systems
- Strong preference for candidates from or with exposure to:
- Tesla
- Rivian
- Fluence
- AESC
- Sungrow Power Supply
- Trina Solar
- JinkoSolar
Preferred Qualifications
- Mandarin Chinese proficiency, or
- Proven experience working with Chinese / Asian multinational organizations
- Experience supporting U.S. market entry or rapid expansion phases
- Balanced background across sales leadership + marketing strategy
- Strong understanding of U.S. energy market, policy, and customer landscape
Leadership Expectations
- Results-Driven: Delivers revenue and execution outcomes
- Strategic & Commercial Mindset: Connects market insight to business growth
- Operational Discipline: Builds systems, not just results
- Cross-Cultural Leadership: Navigates global matrix environments effectively
- Team Builder: Develops leaders and upgrades organizational capability
- Execution Focus: Moves with speed, clarity, and accountability
Organization Context
This role leads a regional commercial organization, including:
- Sales (Key Accounts + Regional Sales)
- Marketing (Product + Market + Brand)
- Sales Operations (CRM, analytics, forecasting)
Primary objective: Build a scalable commercial engine to support Canada growth.
