Our client is seeking a contract-based Senior Growth Marketing Analyst to drive customer acquisition, engagement and retention through data-driven performance marketing.
Reporting to the Director of Growth Marketing, you will join the Customer Development & Engagement team. You'll work across growth marketing, customer engagement, marketing operations and marketing enablement, turning media and customer data into insights that grow and deepen the customer base.
Duration: 12 months (option to extend)
Location: Onsite – Toronto
Responsibilities
- Own full-funnel campaign management across paid media channels, including Google Ads, Meta, YouTube, programmatic display, paid social and affiliate marketing
- Review media performance and internal data, and share recommendations and actionable insights with key stakeholders
- Evaluate and optimize channel mix, audience strategies and creative versioning to improve efficiency, reach and customer growth
- Manage budgets and optimize spend against CPA, ROAS, LTV, retention and revenue goals
- Support acquisition of new customers and re-engagement of lapsed customers through external marketing channels
- Develop audience segmentation, customer journey maps and lifecycle strategies using CDP and analytics tools
- Design, run and analyze A/B and multivariate tests
- Support marketing operations and enablement: campaign deployment, martech optimization and data accessibility
Required Qualifications
- 5+ years of experience in growth, performance or digital marketing, or customer acquisition roles
- Hands-on management of paid media across Google Ads, Meta, YouTube, programmatic and affiliate channels
- Strong analytical skills with tools such as Google Analytics (GA4), Adobe Analytics, Tableau, Power BI or Looker
- Experience with audience segmentation, Customer Data Platforms (CDP), customer journey mapping and lifecycle marketing
- Proven track record of measurable growth across acquisition, engagement, retention and revenue KPIs
- Strong understanding of attribution methodologies, conversion funnels, incrementality testing and marketing measurement
- Excellent stakeholder management and cross-functional collaboration skills
Preferred Qualifications
Experience with one or more of the following is an asset:
- Marketing regulated products within highly governed environments
- Advertising standards and compliance in regulated industries
- Driving cross-sell and customer value growth across multiple products or business lines
- Working with media, creative, CRM, analytics, product and agency partners
Nice-to-Have Experience
- Regulated consumer industries (e.g., entertainment, financial services)
- Ontario public sector or Crown agency experience
