Yoplait Liberté Canada is a proudly Canadian and Quebec-based company that brings together passionate teams around iconic brands known for their craftsmanship and the quality of their products, loved by Canadian families for decades.
What we offer:
- Exciting projects within a growing company undergoing significant transformation
- Flexibility through a hybrid work environment that is people-focused and supportive
- Recognition of relevant years of experience for vacation entitlement calculations
- A comprehensive group benefits program fully paid by the employer, along with an Employee Assistance Program (EAP)
- A retirement savings plan (RRSP and DPSP) with employer contributions because we invest in your future
- Enhanced parental leave benefits
- Ongoing learning and professional development opportunities
- Modern offices conveniently accessible by public transit, with a welcoming atmosphere (breakfast options, collaboration spaces, café, and restaurant in the same building)
- The pride of contributing to iconic brands that have been part of Canadian households for decades
- A meaningful impact through a highly strategic role that influences key business decisions
- An entrepreneurial environment where initiative, bold thinking, and creativity are valued
- An award-winning culture: Yoplait Liberté Canada is a 2026 Canadian Grocer Impact Awards winner in the Employee Support category.y.
Your role
This position is based in our Toronto office and follows a hybrid work model.
The Senior Manager, OMNI Marketing is responsible for developing and leading Yoplait Liberté Canada's omnichannel marketing strategy. The mandate is to drive consumer conversion and business growth across physical, digital, retailer-owned, and third-party touchpoints.
Working closely with Brand Marketing, Commercial Strategy, Sales, and key retail partners, the Senior Manager, OMNI Marketing identifies growth opportunities, builds omni-marketing capabilities and ways of working, and ensures that consumer-facing investments work together to support brand objectives, customer priorities, and business performance.
What you will accomplish daily
- Define and lead the company's omnichannel marketing strategy
- Inspire, develop, and empower a high-performing team
- Set the strategic direction, investment priorities, and performance metrics for retail media, retailer-owned digital ecosystems, e-commerce activation, retailer consumer platforms, and in-store activation
- Develop integrated activations and strategic partnerships
- Identify growth opportunities throughout the consumer journey
- Transform consumer insights and data into growth drivers
- Establish omni-marketing KPIs and performance measurements
- Create planning processes that align Brand Marketing, Customer Marketing, E-commerce, and Sales teams
- Assess the effectiveness of omni-marketing investments across consumer touchpoints
- Provide strategic leadership, coaching, and development while empowering team members to contribute to strategy development, execution excellence, and business results within the broader omnichannel marketing framework
What you need to join our team
- Bachelor's degree in Business Administration, Marketing, Digital Media, or a related field
- 7-10 years of progressive experience in Marketing, Shopper Marketing, Customer Marketing, Omnichannel Marketing, Commercial Strategy, Sales, or related functions (CPG experience is a strong asset)
- 3-5 years of people management experience
- Demonstrated success in developing growth strategies and translating insights into action
- Strong understanding of consumer behavior and omnichannel activation across retail and digital touchpoints
Why join us
At Yoplait Liberté, we offer a human, inclusive, and respectful work environment where collaboration, flexibility, and development are at the heart of our culture.
Want to be part of a company that has both flavour… and purpose?
