Our client is a well-established Canadian manufacturer and distributor of building products, selling through a national dealer network and major retail accounts. They are looking for a hands-on, creative marketer to be their in-house marketing resource and own day-to-day execution across several brands, serving both professional (B2B) and consumer (B2C) customers.
Key Responsibilities
E-commerce and Website
- Manage and update the company’s Shopify store, including product listings, descriptions, specifications, images, pricing information and ongoing improvements
- Maintain the company websites: content, landing pages, blog posts, design updates and troubleshooting, working with external technical support when needed
- Keep product listings accurate and consistent on retail partners’ websites
- Organize and maintain digital assets (product images, documents, spec sheets, brand files) so teams and partners can find what they need
Creative Design and Marketing Materials
- Design and produce digital and print materials from concept to final production: sell sheets, catalogues, brochures, packaging and labels, point-of-purchase displays, sales presentations and dealer support materials
- Create trade show graphics, signage and promotional assets
- Produce email campaigns, newsletters and customer communications
- Support product launches and promotions with polished, on-brand materials
Content and Social Media
- Create LinkedIn content including graphics, photography, product announcements, company news and industry updates
- Adapt messaging for different audiences: contractors, distributors, retailers and end consumers
- Keep brand voice and visual identity consistent across all channels
Project Management and Agency Coordination
- Own marketing projects from idea to delivery, with minimal direction
- Build and maintain marketing calendars, campaign schedules and timelines
- Coordinate with external agencies, designers, printers and other suppliers
- Work closely with sales and management to understand needs and deliver quickly
What You Bring
- Approximately 5 to 7 years of hands-on, broad marketing experience, currently working in a similar in-house role
- Shopify experience (or a comparable e-commerce platform), including product listing management and digital asset organization
- Strong graphic design skills with Adobe Creative Suite and/or Canva
- Experience managing website content on a CMS
- Strong copywriting, editing and proofreading
- Experience producing print and digital materials from concept through production
- Proven ability to create engaging LinkedIn content
- Practical experience using AI tools in marketing work
- Strong project management and organization; comfortable juggling multiple brands and priorities
- Excellent communication skills and a collaborative style with internal teams and outside partners
- An asset: experience in B2B marketing, distribution, manufacturing or building materials; marketing to both business customers and consumers; experience with dealer or retail channel marketing
What’s Offered
- Salary range of $70,000 to $85,000, plus annual bonus
- Benefits package
- Three weeks of vacation
- Hybrid schedule: four days in office
- Opportunity to make a visible impact on a growing set of brands