Company descriptionZenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.
Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.
We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle
OverviewThe Search & Social Specialist is an organized, detail-oriented team player with a primary focus on paid search and supporting responsibilities in paid social:
- Paid search (primary): Google Ads (required); Microsoft Advertising an asset
- Paid social (supporting): Meta (Facebook & Instagram); TikTok, Pinterest, Snapchat, Reddit an asset
The Specialist reports to the Supervisor or Manager and helps build, launch, and optimize search campaigns, while supporting paid social execution. They also help connect performance between search and social to give clients a full view of results. They handle day-to-day execution and client communication and work closely with the Strategy, Investment, and Analytics teams. This role suits someone early in their career with a solid foundation in paid search who wants to broaden their skills in paid social and grow into a well-rounded performance media specialist.
ResponsibilitiesPlanning & execution
- Helps the Supervisor/Manager build search and social plan recommendations that meet clients' campaign goals and reach target audiences
- Builds, sets up, and quality-checks campaigns in self-serve platforms (Google Ads, Microsoft Advertising, Meta Ads Manager)
- Creates and updates keyword lists, ad copy, ad assets/extensions, and landing page recommendations for search
- Supports social campaign setup, including audiences, placements, and creative trafficking
- Makes sure all assigned projects are delivered as planned
Optimization & performance
- Monitors and optimizes search campaigns: budget pacing, bids and bid strategies, search query reports, negative keywords, and ad performance
- Supports social optimizations, including pacing, audiences, and creative rotation
- Finds performance insights and opportunities in platform data and recommends next steps
- Looks for ways social and search can work together (e.g., social activity driving search demand, shared audiences, consistent messaging)
Reporting & analysis
- Pulls data from multiple platforms to build Excel and PowerPoint reports
- Works with the analytics teams on campaign reporting and ROI analysis
- Helps reconcile monthly invoices against delivery
Client & team
- Keeps day-to-day communication with clients and joins assigned client meetings and presentations
- Keeps the Supervisor/Manager regularly updated on brand and campaign status
- Spots issues early, helps resolve them, and gives project updates
Qualifications- 1–2 years' experience in paid search (agency experience an asset); paid social experience an asset
- Hands-on experience with Google Ads (required), including campaign setup, keyword management, bidding, and reporting
- Working knowledge of Meta Ads Manager: campaign structure, setup, and key metrics
- Experience with Microsoft Advertising, TikTok, Pinterest, Snapchat or Reddit an asset
- Google Ads certification an asset; Meta Blueprint certification a plus
- Advanced Excel and strong PowerPoint skills
- Comfortable gathering, manipulating, and analyzing data; strong numerical skills
- Good writing skills, both for ad copy and for clear, concise insight summaries
- Clear communicator, comfortable discussing campaign performance with clients
- Strong attention to detail and organizational skills
- Able to manage multiple projects and meet tight deadlines
- Curious and motivated to build skills across search and social
Additional informationWe’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.
Salary
Transparency matters to us. The salary range for this position is $40k - $50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.
