Role Description
Salesforce Marketing Cloud Consultant: Developer
Location: Canada
About The Role
We are looking for Salesforce Marketing cloud consultant to design, build, integrate and optimize personalized, data - driven customer journeys. You will work closely with Marketing team, business teams from different functions and other Salesforce developer s to turn business requirements into scalable solution that connect Marketing cloud with Sitecore and other applications and manage subscription flow.
Key Responsibilities
- Setup sandbox for development and testing for built Marketing cloud features
- Build and maintain data models, Data extensions, segmentation and SQL queries to support targeting and personalization
- Integrate marketing cloud with Salesforce Sales/Service cloud using Marketing cloud connect.
- Develop and consume REST/SOAP APIs to integrate Marketing cloud with Sitecore and other external systems, including event - triggered send and data synchronization
- Develop dynamic, personalized email templates and landing pages using HTML, CSS and AMPscript
- Monitor campaign performance, troubleshoot send, deliverability and automation issues, and ensure data quality and compliance.
- Document solutions, follow release and version - control practices and support QA/UAT
Requires Skills & Experience
- 5+ years of Salesforce platform experience including 3+ years of hands – on experience with Salesforce Marketing cloud development
- Proficient in HTML and CSS including responsive, cross - client email design.
- Strong AMPScript skills including SQL and SOQL skills
- Strong understanding of Integration patterns, REST/SOAP/Pub - Sub APIs and JSON/XML etc.
- Strong understanding of Journey builder, Email studio and content builder, Analytics, Mobile studio, Einstein/AI - driven personalization
- Familiarity with Agile/ Scrum methodology and DevOps tools (Azure/Jira etc.)
- Strong communication skills
- Experience on Subscription management along with below skills will be useful.
- System Configuration & Governance
- Business Unit (BU) Management
- User & Security Provisioning
- Reply Mail Management (RMM): Configuring auto - replies, routing rules, and handling unsubscribe requests at the platform level
- Data , Compliance & Reporting Management:
- Contact Deletion & Compliance: Managing subscriber counts, executing GDPR/CCPA contact deletion processes, and handling opt - out compliance.
- Report creating using Analytics builder
- System Health Monitoring :
- Setting up Manager for system errors, reviewing the Automation Studio error log
Nice to have: One or more of the below.
- Marketing cloud engagement consultant certification
- Marketing cloud Engagement Developer certification
Other Details
Deputation Location : CA~Toronto~Toronto
null
