JOB SPECIFICATION
Marketing Director
Department: Marketing
Reports to: Managing Director / CEO
Employment Type: Full-time
- Job Purpose
The Marketing Director will be responsible for developing and delivering the agency's overall marketing strategy, raising its profile, strengthening its brand and supporting business growth.
Working closely with the Managing Director and senior leadership team, the role will focus on positioning the agency as a leading PR and communications business, increasing market visibility and generating new business opportunities.
The successful candidate will combine strategic marketing leadership with practical delivery, ensuring that all marketing activity supports the agency's commercial objectives.
- Key Responsibilities
Marketing Strategy & Brand Development
- Develop and implement the agency's overall marketing strategy.
- Strengthen the agency's brand identity, positioning and reputation.
- Ensure consistent messaging across all marketing channels.
- Identify opportunities to increase brand awareness and market presence.
- Monitor competitor activity and industry trends.
Digital Marketing & Social Media
- Oversee the agency's website and digital marketing strategy.
- Manage the agency's social media presence, particularly LinkedIn.
- Develop engaging content that showcases the agency's expertise and achievements.
- Oversee SEO, email marketing and digital advertising activity.
- Monitor digital performance and identify opportunities for improvement.
Content & Agency Profile
- Develop a content strategy to promote the agency's expertise and capabilities.
- Oversee blogs, articles, case studies, newsletters and marketing materials.
- Promote client successes, agency achievements and industry recognition.
- Develop opportunities for thought leadership and senior team profiling.
- Identify relevant industry awards, events and speaking opportunities.
New Business & Commercial Growth
- Work alongside the Managing Director and Business Development team to support new business growth.
- Develop marketing campaigns to attract prospective clients.
- Support the creation of pitch presentations, proposals and agency credentials.
- Identify target markets and opportunities for business development.
- Develop marketing initiatives to strengthen existing client relationships and encourage account growth.
- Ensure marketing activity contributes to a measurable new business pipeline.
PR & Industry Relationships
- Work collaboratively with the agency's PR team to raise the profile of the business.
- Develop relationships with relevant industry publications and organisations.
- Identify opportunities for media coverage, partnerships and industry exposure.
- Promote the agency's reputation and expertise within the PR and communications sector.
Budget & Performance Management
- Manage the annual marketing budget.
- Set clear marketing objectives and KPIs.
- Monitor campaign performance and return on investment.
- Report regularly to the Managing Director on marketing activity and results.
- Manage external suppliers and marketing partners where required.
- Skills & Experience
The successful candidate will ideally have:
- Proven experience in a senior marketing role, preferably within a PR, marketing or communications agency.
- Experience developing and delivering successful marketing strategies.
- Strong understanding of brand development and positioning.
- Excellent knowledge of digital marketing and social media.
- Strong copywriting, content creation and communication skills.
- Experience supporting new business and commercial growth.
- Experience managing budgets and measuring marketing performance.
- Excellent organisational and project management skills.
- Confidence working with senior management, clients and external stakeholders.
A degree or professional qualification in Marketing, Communications or Business would be advantageous.
- Personal Attributes
- Commercially minded and results focused.
- Creative, innovative and forward thinking.
- Strong leadership and communication skills.
- Proactive and self-motivated.
- Highly organised with excellent attention to detail.
- Confident building relationships and influencing others.
- Able to work strategically while remaining hands-on.
- Passionate about marketing, PR and business development.
- Key Performance Indicators
Success in the role will be measured against:
- Increased agency brand awareness and market visibility.
- Growth in website traffic and social media engagement.
- Quality and consistency of marketing content.
- Increased marketing-generated leads and new business opportunities.
- Contribution to new client acquisition and revenue growth.
- Increased industry profile, awards and media exposure.
- Delivery of marketing activity within agreed budgets.
- Overall return on marketing investment.
- Key Objectives
The Marketing Director will be expected to:
- Establish a clear and consistent marketing strategy for the agency.
- Raise the profile and reputation of the agency within the industry.
- Strengthen the agency's digital presence and brand positioning.
- Support and drive new business opportunities through targeted marketing.
- Showcase the agency's work, expertise and achievements.
- Make marketing a measurable contributor to the agency's commercial success.
- Overall Responsibility
The Marketing Director will play a key role in the agency's senior management team, taking ownership of its marketing direction, brand reputation and market positioning.
- The ultimate objective is to raise the agency's profile, attract new clients, strengthen existing relationships and contribute directly to the long-term growth and success of the business.
